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Home > Business/Finance > Financial Services > Financial Management
Wealth Management in the Nordic Region 2006
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| Published Date:
August 2006
Published By:
Datamonitor
Page Count:
95
Order Code:
R313-16831
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- EXECUTIVE SUMMARY
- Introduction
- Wealthy clients in the Nordic region
- Competition for wealthy customers
- Products and distribution
- INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
- Note to readers
- CHAPTER 1 WEALTHY CLIENTS IN THE NORDIC REGION
- Introduction
- Key findings
- The Nordic region represents an attractive market for onshore wealth management
- There are more than 2,400,000 wealthy individuals in the Nordic region today
- Nordic wealthy individuals hold more than EUR400bn in onshore liquid assets
- The Nordic wealth market will grow to EUR615bn by 2010
- Entrepreneurs represent biggest opportunity in the Nordic region
- The majority of clients put less than 10% of their portfolio offshore
- The main motivation for investors to put their assets offshore is tax avoidance
- Luxembourg and Switzerland are preferred offshore centers among Nordics
- Clients in the Nordic region are demanding a high level of service, influenced by personal relationships
- Personal relationship is the number one determinant of choice of wealth manager in the Nordic region
- Referrals from existing clients is the number one customer acquisition technique
- However, attracting clients does not mean keeping them: clients are more likely to change their wealth manager today than they were two years ago
- Clients are demanding to know more about their investments because asset protection is their main concern
- Quick problem solving and providing services for clients' families are the best ways to retain clients
- Failure to understand client needs and lack of proactive advice are the most likely reasons to leave a wealth manager
- The majority of clients in the Nordic region have only one wealth manager
- Wealth managers should try to increase clients' share of wallet
- Nordic clients tend to have long-term relationships with their wealth managers
- Supplementary data
- CHAPTER 2 COMPETITION FOR WEALTHY CUSTOMERS
- Introduction
- Key findings
- Wealth management in the Nordic region is concentrated and dominated by domestic providers
- Nordea, SEB and Danske Bank are perceived by their peers to be the largest wealth managers in the Nordic region
- Nordea
- SEB
- Danske Bank
- DnB NOR
- FöreningsSparbanken
- Handelsbanken
- OKO Bank
- Sydbank
- Carnegie
- Hagstromer & Qviberg
- Jyske Bank
- Kaupthing Bank
- Other Competitors
- Minimum investment thresholds vary among wealth managers
- Nordic wealth managers are most concerned about competition from domestic players
- It is not only wealth managers that are taking business away from each other
- The main competitors will remain the same over the next years
- Wealth managers in the Nordic region are concentrating on getting more clients and increasing share of clients' wallets
- Despite the additional costs, wealth managers think new clients will drive revenue
- Increasing share of wallet will come through offering financial planning, more face to face contact and open architecture
- Marketing/branding push and improving CRM & support systems are the main strategic initiatives planned
- IT and CRM system costs are the main concern in controlling cost bases
- Wealth managers in the Nordic region tend to organize their business around a key relationship manager, but few specialize in key client segments
- 32% of wealth managers in the Nordic region give their clients a single point of contact
- Almost half of Nordic wealth managers have dedicated teams organized around customer groups
- Most relationship managers are measured by revenue and client satisfaction rate
- New relationship managers will come mostly by hiring them from other wealth managers
- Supplementary data
- CHAPTER 3 PRODUCTS AND DISTRIBUTION
- Introduction
- Key findings
- Alternative investments have most business potential while wealth managers miss out on possible revenue from lending
- Alternative investments, financial planning, and tax planning and advice have the most business potential in the Nordic region
- And there is only moderate interest in lending, general insurance, and foreign exchange
- Wealth managers will focus on alternative investments, traditional investements, and financial planning the next two years
- Most wealth managers are missing a significant opportunity to generate revenue from their lending capabilities
- Nordic wealth managers are interested in developing new distribution approaches/channels
- A majority of wealth managers in the Nordic region will be focusing on developing new distribution approaches/channels
- Financial advisors are an important distribution channel in Nordic wealth management, but they tend to be employed by banks
- Supplementary data
- APPENDIX
- Definitions
- Aggregate
- CAGR
- High net worth (HNW)
- Liquid assets
- Liquid asset bands
- Mass affluent
- Research methodology
- Wealth Management Market Leaders Survey 2006
- Euromoney Private Banking Survey
- Global Wealth Model Methodology
- The UK sub model
- European sub model
- Forecasting methodology
- Continuous refinement to the understanding of liquid wealth distribution
- Datamonitor's wealth numbers compared with other wealth numbers
- Further reading
- Global Wealth Management SPP
- Interactive Databases
- Market Reports
- Strategic Insight Reports
- Wealth Management Competitor Tracker
- Datamonitor Asia Pacific Wealth Management SPP
- SPP writing team
- List of Tables
- Table 1: Nordic number of MA and HNW individuals by liquid asset band, 000s, 2001-2005
- Table 2: Nordic MA and HNW aggregate liquid assets by liquid asset band, EURbn, 2001-2005
- Table 3: Forecasted Nordic number of MA and HNW individuals by liquid asset band, 000s, 2006-10
- Table 4: Forecasted Nordic MA and HNW aggregate liquid assets by liquid asset band, EURbn, 2006-10
- Table 5: What client types offer the greatest potential in your country in the next five years?
- Table 6: In your opinion, what proportion of liquid assets do investors in your country put offshore?
- Table 7: What is the main motivation for investors in your country to put money offshore?
- Table 8: In your opinion, where do investors from your country prefer to put their offshore money?
- Table 9: In your experience, what are the key influences that determine a client's choice of wealth management service?
- Table 10: In your experience, what are the most effective customer acquisition techniques in your market?
- Table 11: To what extent do you agree with the following?
- Table 12: What are your clients most interested today?
- Table 13: What is the best way to retain clients?
- Table 14: In your experience, what are the most likely reasons for clients to leave a wealth management service?
- Table 15: Which statement do you most agree with?
- Table 16: Approximately what share of your clients' wallet do you think you have on average?
- Table 17: How long has your client base, on average, been with you?
- Table 18: In your opinion, who are the biggest wealth managers in your country?
- Table 19: Ranking of Nordic wealth managers based on assets under management by year end 2005
- Table 20: What is your minimum asset threshold for new clients?
- Table 21: What are the most pressing concerns for your business at present?
- Table 22: How much of a threat to your wealth business are the following competitors today?
- Table 23: How much of a threat to your wealth business will the following competitors be in three years?
- Table 24: What will most determine revenue growth in your market in the next two years?
- Table 25: What is the most effective means of increasing share of wallet?
- Table 26: What strategic initiatives are you planning or implementing in the next year?
- Table 27: What are your main areas of concern in controlling your cost base?
- Table 28: Which best applies to your company's relationship management?
- Table 29: Do you have dedicated teams set up in your country to attract and manage any of the following customer groups?
- Table 30: What quantitative measures are used to assess your relationship managers?
- Table 31: Where will you get your staff from in the next three years?
- Table 32: Please rate the following product areas in terms of their business potential among wealthy clients in your market during the next two years
- Table 33: From the product areas just mentioned, which three will your company focus most resources on in the next two years?
- Table 34: How important are the following distribution channels for your wealth business today?
- Table 35: To what extent do you agree with the following?
- List of Figures
- Figure 1: The number of mass affluent and HNW individuals has grown steadily since 2002
- Figure 2: Liquid wealth of Nordic mass affluent and HNW individuals amounted to more than EUR400bn in 2005
- Figure 3: The Nordic mass affluent and HNW market will reach EUR615bn by 2010
- Figure 4: Datamonitor forecasts steady growth in almost all asset bands in the next 5 years
- Figure 5: Entrepreneurs offer the greatest potential in the next five years
- Figure 6: The majority of clients put less than 10% of assets offshore
- Figure 7: Avoiding taxes is the main motivation for investors to put their money offshore
- Figure 8: Luxembourg and Switzerland are preferred offshore centers among Nordic investors
- Figure 9: Personal relationship and service quality are key influences that determine a client's choice of wealth management service
- Figure 10: Word of mouth is the most effective client acquisition technique in the Nordic region
- Figure 11: Clients are demanding more contact and more information about the management of their portfolio
- Figure 12: Wealth managers' clients are most interested in protecting their current asset base
- Figure 13: The best way to retain clients are quick problem solving and providing services for their family too
- Figure 14: Failure to understand client needs is the most likely reason for Nordics to leave their wealth manager
- Figure 15: More than 50% of respondents state that they are the main wealth manager for most of their client base
- Figure 16: Wealth managers should concentrate on gaining a bigger share of clients' wallets
- Figure 17: 85% of Nordic wealth managers state that their client base has been with them for more than five years, on average.
- Figure 18: Nordea, SEB and Danske Bank are perceived to be the biggest wealth managers in the Nordic region
- Figure 19: The wealth management market in the Nordic region is dominated by domestic providers
- Figure 20: Nordic wealth managers apply different minimum investment thresholds, varying from EUR 100k to EUR 3.5m
- Figure 21: Nordic wealth managers are most concerned about increased competition from domestic players
- Figure 22: Large wealth managers are perceived as strongest competitors
- Figure 23: The main competitors will remain the same over the next three years
- Figure 24: Obtaining new clients and increasing share of wallet will most determine revenue growth in the next two years
- Figure 25: Offering financial planning is the most effective way of increasing share of wallet
- Figure 26: Wealth managers will focus on marketing/branding push and improving CRM & support systems in the next year
- Figure 27: IT and CRM system costs are the main concern in controlling cost bases
- Figure 28: A third of all wealth managers give their clients a single point of contact
- Figure 29: Only a few wealth managers have dedicated teams set up to target and attract specific customer groups
- Figure 30: Most relationship managers in the Nordic region are measured by revenue and client satisfaction rate
- Figure 31: New relationship managers will come mostly by hiring them from competitors
- Figure 32: The biggest business potential lies in Alternative investments
- Figure 33: Lending products are perceived to have less business potential
- Figure 34: Wealth managers will focus on Alternative investments, Traditional investments, and Tax planning and advice in the next two years
- Figure 35: More than 50% of Nordic wealth managers plan to develop new distribution approaches/channels in the next year
- Figure 36: Financial advisors are seen as important distribution channel for wealth business today
- Figure 37: Financial advisors will remain an important distribution channel for Nordic wealth managers
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