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Home  > Business/Finance  >  Financial Services  >  Financial Management

Wealth Management In Switzerland 2006


Published Date: August 2006
Published By: Datamonitor
Page Count: 91
Order Code: R313-16864
 
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EXECUTIVE SUMMARY
Introduction
Wealthy clients in Switzerland
Competition for wealthy customers
Products and distribution


INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Note to readers


CHAPTER 1 WEALTHY CLIENTS IN SWITZERLAND
Introduction
Key findings
The Swiss mass affluent and HNW market has seen steady growth in the last four years
There are almost 1,600,000 wealthy individuals in Switzerland
Wealthy individuals in Switzerland hold more more than EUR300bn in onshore liquid assets
Onshore liquid assets in Switzerland will grow to EUR465bn by 2010
Inheritors represent biggest opportunity in Swiss wealth market
Swiss investors put up to 30% of their liquid assets offshore
The main motivation for Swiss investors to put their assets offshore is better investment opportunities
The Cayman Islands and Switzerland are preferred offshore centres among Swiss investors
Private clients in Switzerland are demanding a high level of interaction and high return on investments
Brand, image and reputation and service quality are the key determinants of choice of wealth manager in Switzerland
Referrals from exisiting clients is the number one customer acquisition technique in Switzerland
Clients are demanding more contact with their wealth manager now than two years ago
Achieving higher returns is key for Swiss private banking clients
Regular contact and quick problem solving are the best ways to retain clients
There are several key reasons why private clients in Switzerland are leaving a wealth management service
Most private clients in Switzerland have more than two wealth managers
Wealth managers should try to increase clients' share of wallet
Swiss wealth managers tend to have long-term relationships with their private clients
Supplementary data


CHAPTER 2 COMPETITION FOR WEALTHY CUSTOMERS
Introduction
Key findings
Switzerland represents the wealth market par excellence, with strong domestic providers leading the way
UBS, Credit Suisse and Julius Bär are perceived by their peers to be the largest wealth managers in Switzerland
Swiss Private Bankers: considered to be the real private banking
The silence after the storm: green light for banking consolidation?
Minimum investment thresholds vary among wealth managers
Swiss wealth managers are most concerned about competition from domestic players
There is also competition from other providers, although to a lesser extent
The main competitors will remain the same over the next few years
Swiss wealth managers are concentrating on improving investment performance and obtaining new clients
Improving investment performance will drive revenue in the next two years
Increasing share of wallet will come through more face to face contact, offering financial planning and more open architecture
Developing new distribution approaches/channels and improving CRM and support systems are the main strategic initiatives ahead
IT and CRM system costs are the main concern in controlling cost bases
Swiss wealth managers tend to organize their business around a key relationship mananger, but not all specialize in key client segments
Only 6% of Swiss wealth managers give their clients a single point of contact
50% of Swiss wealth managers do not have dedicated teams organized around specific customer groups
Most relationship managers in Switzerland are assessed based on revenue and profit
New relationship managers will come mostly by hiring them from other wealth managers
The poaching of whole teams from rival banks: the future of recruitment?
Supplementary data


CHAPTER 3 PRODUCTS AND DISTRIBUTION
Introduction
Key findings
Inheritance planning has most potential while general insurance and foreign exchange are least attractive
Inheritance planning and alternative investments have the most business potential in Switzerland
There is only moderate interest in payment mechanisms, general insurance and foreign exchange
Swiss wealth managers will focus on alternative investments, financial planning, and inheritance planning in the next two years
Swiss wealth managers are interested in developing new distribution approaches/channels
Two thirds of wealth managers in Switzerland will be focusing on developing new distribution channels/approaches in the next year
Financial advisors and accountants or lawyers are important distribution channels in Swiss wealth management
Financial advisors remain important distribution channels for wealth managers
Supplementary data


APPENDIX
Definitions
Aggregate
CAGR
High net worth (HNW)
Liquid assets
Liquid asset bands
Mass affluent
Research methodology
Wealth Management Market Leaders Survey 2006
Global Wealth Model Methodology
The UK sub model
European sub model
Forecasting methodology
Continuous refinement to the understanding of liquid wealth distribution
Datamonitor's wealth numbers compared with other wealth numbers
Further reading
Global Wealth Management SPP
Interactive Databases
Market Reports
Strategic Insight Reports
Wealth Management Competitor Tracker
Datamonitor Asia Pacific Wealth Management SPP
SPP writing team


List of Tables
Table 1: Number of Swiss MA and HNW individuals by liquid asset band, 000s, 2001-2005
Table 2: Swiss MA and HNW aggregate liquid assets by liquid asset band, EURbn, 2001-2005
Table 3: Forecasted number of Swiss MA and HNW individuals by liquid asset band, 000s, 2006-2010
Table 4: Forecasted Swiss MA and HNW aggregate liquid assets by liquid asset band, EURbn, 2006-2010
Table 5: What client types offer the greatest potential in your country in the next five years?
Table 6: In your opinion, what proportion of liquid assets do investors in your country put offshore?
Table 7: What is the main motivation for investors in your country to put money offshore?
Table 8: In your opinion, where do investors from your country prefer to put their offshore money?
Table 9: In your experience, what are the key influences that determine a client's choice of wealth management service?
Table 10: In your experience, what are the most effective customer acquisition techniques in your market?
Table 11: To what extent do you agree with the following?
Table 12: What are your clients most interested today?
Table 13: What is the best way to retain clients?
Table 14: In your experience, what are the most likely reasons for clients to leave a wealth management service?
Table 15: Which statement do you most agree with?
Table 16: Approximately what share of your clients' wallet do you think you have on average?
Table 17: How long has your client base, on average, been with you?
Table 18: Structure of the Swiss banking sector as of the end of 2005
Table 19: In your opinion, who are the biggest wealth managers in Switzerland? (open-end)
Table 20: What is your minimum asset threshold for new clients?
Table 21: What are the most pressing concerns for your business at present?
Table 22: How much of a threat to your wealth business are the following competitors today?
Table 23: How much of a threat to your wealth business will the following competitors be in three years?
Table 24: What will most determine revenue growth in the Swiss market in the next two years?
Table 25: What is the most effective means of increasing share of wallet?
Table 26: What strategic initiatives are you planning or implementing in the next year?
Table 27: What are your main areas of concern in controlling your cost base?
Table 28: Which best applies to your company's relationship management?
Table 29: Do you have dedicated teams set up in Switzerland to attract and manage any of the following customer groups?
Table 30: What quantitative measures are used to assess your relationship managers?
Table 31: Where will you get your staff from in the next three years?
Table 32: Please rate the following product areas in terms of their business potential among wealthy clients in your market during the next two years
Table 33: From the product areas just mentioned, which three will your company focus most resources on in the next two years?
Table 34: What strategic initiatives are you planning or implementing in the next year?
Table 35: How important are the following distribution channels for your wealth business today?
Table 36: To what extent do you agree with the following?


List of Figures
Figure 1: The number of Swiss mass affluent and HNW individuals has grown steadily since 2002
Figure 2: Liquid wealth of Swiss mass affluent and HNW individuals amounted to more than EUR300bn in 2005
Figure 3: The Swiss mass affluent and HNW market will reach EUR460bn by 2010, held by more than 2.2m people
Figure 4: Datamonitor forecasts steady growth in all asset bands for the Swiss market in the next 5 years
Figure 5: Inheritors offer the greatest potential in the Swiss market in the next five years
Figure 6: Swiss investors put up to 30% of their liquid assets offshore
Figure 7: Better investment opportunities is the main motivation for Swiss investors to put their money offshore
Figure 8: Cayman Islands and Switzerland are preferred offshore centers among Swiss investors
Figure 9: Brand, image and reputation and service quality are key influences that determine a client's choice of provider
Figure 10: Referrals from existing clients is the most effective client acquisition technique in the Swiss market
Figure 11: Clients are demanding more face to face contact with their wealth manager now than two years ago
Figure 12: Wealth managers' clients are most interested in achieving higher returns
Figure 13: The best way to retain clients is talking to them regularly
Figure 14: Swiss wealth managers identify several reasons why clients are leaving a wealth management service
Figure 15: Wealthy individuals in Switzerland tend to have more than two wealth managers
Figure 16: Wealth managers should concentrate on gaining a bigger share of clients' wallets
Figure 17: Swiss wealth managers tend to have long-term relationships with their clients
Figure 18: UBS, Credit Suisse and Julius Bär are perceived to be the biggest wealth managers in Switzerland
Figure 19: The wealth management market in Switzerland is dominated by domestic providers
Figure 20: Swiss Private Bankers are personally responsible for their bank's liabilities, a status that is enshrined in national law
Figure 21: Swiss wealth managers apply different minimum investment thresholds, varying from EUR10K to EUR250K
Figure 22: What are the most pressing concerns for your business at present?
Figure 23: Large wealth managers are perceived as strongest competitors
Figure 24: The main competitors will remain the same over the next three years
Figure 25: Improving investment performance and obtaining new clients will most determine revenue growth in the next two years
Figure 26: Increasing face to face contact is the most effective way of increasing share of wallet
Figure 27: Wealth managers will focus on developing new distribution approaches/channels and improving CRM and support systems
Figure 28: IT and CRM system costs are the main concern in controlling cost bases
Figure 29: Swiss wealth managers tend to provide their clients more than one contact
Figure 30: Half of surveyed wealth managers stated that they do not have dedicated teams set up to target and attract specific customers
Figure 31: Most relationship managers in Switzerland are assessed based on revenue and profit
Figure 32: New relationship managers will come mostly by hiring them from competitors
Figure 33: The biggest business potential lies in inheritance planning
Figure 34: Payment mechanisms, general insurance and foreign exchange are perceived to have less business potential
Figure 35: Swiss wealth managers will focus on alternative investments, financial planning, and inheritance planning
Figure 36: Two thirds of Swiss wealth managers plan to develop new distribution approaches/channels in the next year
Figure 37: Financial advisors and accountants or lawyers are seen as important distribution channels for Swiss wealth business
Figure 38: Financial advisors will remain an important distribution channel for Swiss wealth managers

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