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Home > Business/Finance > Financial Services > Banking
Weathering the Storm in UK Retail Banking
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| Published Date:
June 2009
Published By:
Datamonitor
Page Count:
13
Order Code:
R313-52353
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- Overview
- Catalyst
- Summary
- Executive Summary
- There has been a marked change in consumers' financial attitudes and behavior
- A tougher regulatory regime will constrain the future activity of UK banks
- UK banks will need to focus on cost reduction to help improve their margins
- Opportunities do exist for banks to increase their revenues
- Table of Contents
- Table of tables
- Table of figures
- The Impact of Regulatory Measures
- Datamonitor predicts the UK banking environment will remain risk-averse and conservative over the next five to 10 years
- Lessons can be learned from past mistakes in retail banking
- The current crisis is likely to result in a significant increase in the amount of regulatory intervention
- Regulators are set to impose strong and potentially cumbersome regulation on financial institutions
- Each proposed regulatory reform has been scored on its likelihood of implementation
- The regulatory authorities are set to bring in a raft of macro-prudential measures
- Macro-prudential policy will be pushed to the forefront of new regulatory principles
- Counter-cyclical capital buffers would put a constraint on lending during an economic boom
- Micro-prudential measures for individual institutions are high on the agenda for regulatory reforms
- An overhaul of mandatory capital and liquidity ratios will restrict lending
- The current regulatory reform will lead to more international co-operation on regulation
- Increased regulation of cross-border activity will limit the number of foreign-based competitors in the UK
- The collapse of Landsbanki and the Icelandic banking system has led to calls for reform of the system
- Overzealous regulation could have a damaging impact on London as a major financial center
- Banks must prepare to deal with regulation that will limit their power and may see talent moving abroad
- Adjustments to the tax regime could lead to an exodus of top talent
- Individual product regulation is generally seen as too distortive to be beneficial
- Individual product regulation is too distortive for it to be introduced effectively
- Regulators look set to come down hard on hedge funds and short sellers in an attempt to curb risk taking
- The current crisis has been blamed on excessively risky activities and hedge funds look set to bear the brunt of regulation
- More intrusive regulation and increased communication with consumers are other measures that regulators are keen to enforce
- Intrusive, direct regulation is an important change that will have a significant impact on banks
- Consumer attitudes show a fundamental change in their views towards financial services providers
- Consumers are reducing the amount of credit they use
- Consumers are looking to save more and cut down on their credit card spending
- Consumers are aware of what they should be doing during the recession although it remains to be seen how many will reach their goals
- Consumers trust online price comparison sites more than banks and building societies
- The future banking environment could vary significantly depending on the extent of the new regulation that is introduced
- Under a conservative scenario tight regulation makes life difficult for banks and consumers
- Economic growth will be tempered by a more restrictive regulatory regime
- Tougher regulation is not an unconditionally positive step regarding the level of competition in retail banking
- Consumers would find more restrictions in place on their banking activities
- More direct regulation will play a part in encouraging banks to improve their service and raise consumer welfare
- Under a liberal scenario banks will enjoy slightly more regulatory freedom, which should be beneficial for the economy
- The economy will rebound more quickly but regulators will need to be careful not to let it overheat
- The level of competition may suffer if measures are not taken to curb dominance
- Consumer welfare can be augmented through a subtle yet more hands-on approach than before
- A liberal regulatory model could lead to a return to excessive credit if it is not managed effectively
- Achieving Sustainable Cost-Savings in a Low-Margin Environment
- The past actions of many retail banks have come back to haunt them
- Banks' behavior has drawn a huge amount of criticism
- Changing the minds of a cynical public will require prudency and a significant campaign of goodwill
- Banks need to revisit their business models to improve cost efficiency
- The cost efficiency of all the major UK banks, except Abbey, deteriorated between 2007 and 2008
- Crisis brings the opportunity for clear strategic gains
- A cost-saving strategy needs to be board-driven and all encompassing
- Cost management should be targeted to where it will really make a difference
- Cost-savings efforts should be channeled appropriately so that they prove to be sustainable
- Costs which are usually targeted initially are precisely the ones that creep back up once the pressure is off
- Reducing cost of goods sold is a more strategic approach to cost management
- Sustainable cost-savings must be the goal of a retail bank cost management program
- Staff should be involved in cost-cutting measures
- Innovative example: KPMG offers staff choices to help reduce the firm's costs
- Significant cost-savings from process re-engineering are diminishing
- Combine green initiatives with cost-savings to improve company profile and raise staff awareness
- Innovative example: Lloyds TSB Group is tackling climate change initiatives at a central level and involving employees in its day to day business decisions
- Green cost-saving initiatives should come from employees
- Sustainable cost-savings: the little things add up to make a significant difference
- Outsourcing can be an important way to save on operational costs but it can be a sensitive issue
- Emphasizing outsourcing can detract from the need for better customer focus
- There are opportunities for banks to bring the customer closer and achieve cost-savings
- Banks should utilize available technology to achieve cost-savings and stay in regular contact with their customers
- Banks should target their customer campaigns in order to maximize efficiency
- Innovative example: Citi uses texts to achieve cost-savings and stay connected with customers
- Banks can utilize technology to 'go green', save on costs and build a credible corporate image
- Innovative example: HSBC goes green, saving costs and eliminating paper wastage, while promoting corporate credibility
- Banks can reduce costs by rationalizing the portfolio of products and services offered
- Innovative example: BNZ offers tailored packages to its customers from a limited range of products
- A new model of retail banking has less branch staff but greater diversity in the range of work they are able to do
- Banks need to optimize their utilization of staff and refine service levels
- Opportunities for Growth in a Low-Margin EnvIronment
- Many banks have struggled during the credit crunch, but the more successful ones have found strategies to adapt
- The large UK banks have seen declining revenues whereas their Spanish counterparts have performed well
- Most of the largest European banks have seen significant drops in profit levels
- A coherent strategic plan can lead to strong revenue growth for financial institutions
- Growth Strategy 1: international acquisitions in emerging markets
- Problems in Eastern Europe mean that the region no longer presents an opportunity for further growth
- Growth Strategy 2: develop a stronger offering in more marginal products
- The hardening of key general insurance markets also presents revenue-generating opportunities
- Growth Strategy 3: focus on the core fundamentals of the retail banking model
- Advertising expenditure on savings accounts doubled in 2008 compared to 2007
- Innovative tactics are a good shorter term method to target everyday consumers
- Growth Tactic 1: mirror the large high street retailers by offering discounts and 'sales'
- HSBC has captured the zeitgeist with its sale and special offers promotion
- BNP Paribas is offering a variety of discounts through its website
- Growth Tactic 2: promote a return to 'careful' and 'sensible' banking
- NatWest is targeting new current account holders through its website
- NatWest's MoneySense initiative can help consumers to better manage their finances
- The Discover Motiva card provides consumers with a bonus for regular repayments
- BNP Paribas is helping young people to rent an apartment
- Growth Tactic 3: target profitable customers
- Lloyds TSB's value-added account options allow for greater differentiation among its customer base
- Growth Tactic 4: Invest in more face-to-face contact
- Flexible opening times can raise revenue
- Investment in their branch network coupled with longer opening hours can further entice more customers
- APPENDIX
- Supplementary data for The Future of UK Retail Banking
- Supplementary data for Achieving Sustainable Cost-Savings in a Low-Margin Environment
- Supplementary data for Opportunities for Growth in a Low-Margin Environment
- Definitions
- Credit default swap (CDS)
- Glass-Steagall Act
- Macro-prudential regulation
- Micro-prudential regulation
- Methodology
- Bibliography
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Impact of potential macro-prudential regulatory measures
- Table 2: Impact of potential micro-prudential regulatory measures
- Table 3: The impact of cross-border regulatory measures
- Table 4: GFCI index of top financial centers, 2007-09
- Table 5: The impact of individual product regulation
- Table 6: The impact of measures to curb excessive risk-taking activities
- Table 7: The impact of other regulatory measures
- Table 8: Lloyds TSB greenhouse gas emissions
- Table 9: Lending to individuals, Q1 1988-Q4 1996
- Table 10: Lending to individuals, Q1 1997-Q4 2005
- Table 11: Lending to individuals, Q1 2006-Q3 2008
- Table 12: Household debt as a proportion of income, 1987-2007
- Table 13: GFCI index of top financial centers, 2007-09
- Table 14: Cost/income ratios of major UK banks, 2007-08
- Table 15: Total advertising expenditure by UK banks, 2008
- Table 16: Number of customers per retail branch, 2008
- Table 17: The number of retail branches and customers by bank
- Table 18: Revenue data for top 10 banks by market capitalization in April 2008
- Table 19: Profit data for top 10 banks by market capitalization in April 2008
- Table 20: Advertising expenditure, 2007 and 2008
- List of Figures
- Figure 1: The majority of respondents said that they plan to save more in the future
- Figure 2: Most UK banks witnessed rising cost/income ratios between 2007 and 2008
- Figure 3: With the exception of the Spanish banks, most banks saw profits decline or stagnate
- Figure 4: Total lending experienced strong growth between 1992 and 2004
- Figure 5: Household debt as a proportion of income fell away after the recession of the early 90s
- Figure 6: The majority of consumers do not intend to use credit to fund their lifestyle
- Figure 7: The majority of respondents said that they plan to save more in the future
- Figure 8: The majority of respondents had saved more over the last six months
- Figure 9: Banks and building societies rank among the most trusted financial institutions
- Figure 10: Most UK banks witnessed rising cost/income ratios between 2007 and 2008
- Figure 11: Total advertising expenditure by banks and advertising expenditure per customer, 2008
- Figure 12: Citi uses texts to connect with customers based on their individually-defined criteria
- Figure 13: HSBC's virtual forest saves the bank money and appeals to green customer sensibilities
- Figure 14: BNZ offers tailored packages to its customers from a limited range of products
- Figure 15: There is a wide range of customers per retail branch in UK banks, 2008
- Figure 16: Most banks experienced a drop in revenue in the six months to June 2008 compared to June 2007
- Figure 17: With the exception of the Spanish banks, most banks saw profits decline or stagnate
- Figure 18: Advertising expenditure on savings products increased sharply in 2008
- Figure 19: The style of HSBC's website is reflective of the overall economic situation in the UK
- Figure 20: BNP Paribas has a variety of offers available to its customers
- Figure 21: A large amount of the page is taken up advertising the current account
- Figure 22: The Discover Motiva card has a number of special offers
- Figure 23: BNP Paribas's section for young people could drive future revenue
- Figure 24: Lloyds lists the extra features available with each value-added account type
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