- Introduction, Scope, Methodology
- Executive Overview
- - National cost of obesity, summary of major developments & trends of 2008
- - 2009 Forecasts: selling direct to dieters, creating a “value diet” to combat recession,
- - How much will the recession hurt, expected dieter shift to low-cost DIY plans
- - Marketing - discussion of various weight loss “challenges”
- - dieter demographics, reasons for increased obesity, most popular dieting methods,
- - 2004-2008 $ size of market and its 9 segments, forecasts 2012 growth rates for segments
- - Historical look at market: 1989-2004
- - Cost of main types of diet programs
- - Table: Ranking of top 29 diet companies (2007-2008 revenues)
- - Market Segment Outlooks for 2008, 2009, 2012: commercial chains, diet soft drinks & artificial sweeteners, low-cal foods, meal replacements & appetite suppressants mkt., medical weight loss programs (hospitals & clinics, bariatric surgery, Rx diet drugs), health clubs industry - highlights of ALL study chapters .
-
- Dieter Demographics
-
- - Scope of the American obesity epidemic, number/percent obese, overweight, obesity rates
- - By state, recent dieter trends (shift to do-it-yourself methods during recession)
- - Discussion: how many Americans diet, how often, why diets fail, methods used
- - 2009 predictions of top 5 diet trends, by Calorie Control Council
- - Typical dieter profile, by age, sex, income - number of diet attempts/year
- - Number of dieters by methods used - 2008 estimates
- - Dieter profiles by: BMI, budget, starting weight, preferred.. diet plan location, type food desired, previous diet plans used, readiness, exercise plan desired, % needing psychological support, % with special foods needs (BestDietForMe.com - 4Qtr. 2008 data)
- - Analysis of current & historical dieting trends, 10-year shifts in dieting methods
- - Table: State/regional obesity statistics: % of population, 1991-2007
- Findings of Dieter Surveys/profiles by:
- - BestDietForMe.com website visitors - 2008, 4 quarters, Consumer Reports, AC Nielsen,
- - Calorie Control Council (2007 vs. 2004), no. of U.S. dieters & low-cal food/beverage users, top dieting methods used, low-cal food/beverage usage by kind, diet attempts
- American Exercise Trends, Health Clubs & Weight Loss Programs
- - Status Report of U.S. Health Clubs Industry - no. of facilities, type clubs, number of club members, recent trends, Industry receipts: 1993-2012 F, characteristics of club members, drop-out rates, members by type club, estd. share of clubs with diet programs.
- - ACE’s top fitness trends for 2009, forecasts
- - 15 top participant sports -1995-2007, (NSGA), 2001-2007 % chg. In participation
- - Most popular women’s sports: 2007, types of exercise equipment, home exercise trends
- - How women keep fit, most popular types of exercise equip. used, general trends in exercise, home exercise and gyms.
- - Health clubs’ involvement with weight loss, % with programs, using clubs as weight loss method, samples/costs of typical diet programs offered by health clubs (Think Light plan).
- Company Profiles: Bally’s, Curves, 24 Hour Fitness, their weight loss programs.
- Commercial Weight Loss Chains
- - Summary & nature of competitors, status report/major developments since 2007 (no. of centers left, avg. cost of major commercial plans vs. medical and self-help plans 2008 segment performance, 2009 outlook, estd. revenues of leaders, 2012 forecast
- - In-depth discussion of market factors and the recession, Alli, collapse of LA Weight Loss (reasons, possible outcomes
- Table: Avg. cost of popular diet programs (Forbes)
- Industry Structure & Key Ratios
- - 2002 & 1997 industry snapshot for commercial diet centers: no. of establishments, legal form of firms, top 50 firms mkt. share, ratios by firm’s receipts, top states
- - Sample income statement for a typical commercial center: 2006
- - Avg. revenues per co.-owned/franchised center for Jenny Craig & LA Weight Loss: 2006
- - Avg. costs to acquire new customers
- - What commercial centers have in common, expansion of 1980s/contraction of 1990s 1982-88 diet franchise avg. revenues per unit, no. of centers/ sites operated by top chains.
- - Franchising: status of, use as growth strategy, investment costs, profiles of Wt. Watchers, Jenny Craig franchises, why franchising may be less viable, commercial chains survival actions.
- Census Bureau Operating Ratios Tables: 1997 & 2002 (Commercial diet centers/services)
- (no. of estabs., firms, receipts, avg. receipts per estab., payroll as % sales, etc.)
- - Employee sales/payroll productivity
- - Establishments, by legal form (corporations, partnerships, sole proprietors)
- - Market share for largest 4, 8, 20, 50 firms
- - Ratios, by single vs. multi-unit firms
- - Ratios, by receipts size of firms & establishments
- - No. of diet centers, by state & region, avg. receipts per estab. By state
- - No. of diet centers, by state, ranked by sales, ranked by avg. receipts per estab.
- Other Tables:
- - 1982-2012 F commercial segment sales
- - No. of U.S. weight control services (1991-2008)
- - Number of commercial centers (1996, 1998, 2001, 2005, 2007 - top 8 chains)
- - Sales of the top 8 chains (incl. eDiets, NutriSystem): 2001 - 2008
- Company profiles: in-depth company history, how programs work, costs, franchise systems, 2007-2008 & historical revenues, new programs, strategies, address/website):
- * Weight Watchers International
- * Jenny Craig
- * NutriSystem
- * LA Weight Loss Centers
- * Health Management Group (Diet Center, Physicians Wt. Loss, Form You 3)
- “Virtual Dieting” Diet Websites
-
- - Discussion of diet websites and nutrition services, how they work, status report/trends for: Sparkpeople.com, WeightWatchers.com, Biggest Loser Club, Diet.com, advertising costs and new challenges,
- - Discussion: Is online dieting effective?
- - Traffic - who gets the most? - list of major diet websites, analysis of Alexa rankings/daily traffic for top diet sites in 2008-Jan. 2009, effects on other weight loss companies/the industry,
- - Profile of online dieter characteristics: Bestdietforme.com visitors by: sex, age, BMI, starting weight, medical conditions, budget, preferred program sites, interest in surgery and diet food home delivery, previous plans used, type food desired, readiness, exercise preferences, need for pysch support. - metrics as of 4th qtr. 2008 vs. Q4 2007, Q3 2008.
- Profiles of some leading weight loss websites: (with 9 month 2008 financials when avail.)
- - eDiets.com, WeightWatchers.com, Sparkpeople.com, Biggestloserclub.com, GlaxoSmithKline (myalli.com), Mymedifast.com, Revolution Health.com Dietwatch.com, WebMD, 50millionpounds.com
- The Diet Books, Cassettes & Exercise Videos Market
- - Diet Books: Discussion of overall self-improvement books mkt., $ size, nature of diet books mkt. estd. $ value per year, list of 2007 diet book bestsellers, diet book buyer demographics, what qualities make a bestseller, etc.
- - Exercise Videos & DVDs: top names/exercise experts, main categories of videos, estimated mkt. size, units/dollars, historical estimates/wholesale sales
- - Marketdata estimates of 2006 mkt. size for diet books, videos, audiocassettes, profiles of top Celebrities in the business.
- - Combined Historical sales of books & videos market: 1989 - 2012 forecast
- The Diet Soft Drinks & Artificial Sweeteners, Diet Food Markets
-
- The Diet Soft Drinks Market
- - Status Report 2008-2009, new products (Stevia), diet soft drinks as % total soft drinks, mkt. nature and historical growth, forecasts, demographics of consumers, diet’s share of all carbonated soft drinks (Beverage Industry, Beverage Digest),
- - Discussion of why soft drinks market still declining, pricing, volume issues
- - Total soft drink retail $ sales, diet share of gallons/retail sales: 1988-2008, 2012 forecast
- - 1989-2012 F diet soft drink $ sales
- - Table: Demographics of diet soft drink consumers, historical nature of the market.
- The Artificial Sweeteners Market
- - Status Report of the mkt., developments with Stevia, Sucralose, Splenda, Merisant goes Bankrupt, new 2007 data from Calorie Control Council - use by consumers
- - Sweeteners by end use (% for soft drinks vs. tabletop sweeteners mkt.)
- - Description of major types (Aspartame, Neotame, Saccharin, Sucralose, Stevia, Acesulfame)
- - Market size & growth, historical sales 1991-2012, 2008 performance, forecast.
- Low-cal Diet Entrees & Low-carb Foods Market
- - Mkt. Status Report, definition of “diet” foods, discussion of dinner entrees, the major brands
- - Marketdata estimates for 1994 to 2008, 2012 F
- - Estimates of 2008 $ volume for Lean Cuisine, Smart Ones, Healthy Choice
- - Low-cal “diet” entrees mkt. size: 2003-2005 (IRI) - Healthy Choice, Wt. Watchers, Lean Cuisine retail sales
- - 2007-2008 mkt. performance estimates, 2009-2012 forecasts Low-carb Foods Market
- - Reasons for huge growth, analysis of no. of people using Atkins as diet plan, why the trend has Faded but is not dead/some resurgence in low glycemic foods currently.
- - Low-cal user demographics: consumer use of low-cal foods/beverages: Calorie Control Council survey, most popular low-fat foods, top reasons people choose them
- Company Profile: Atkins Nutritionals
- Diet Food Home Delivery Services
- - Status Report: Why the recent slowdown, NutriSystems’ sales decline in 2008, comments Of some leading delivery firms regarding 2008/outlook for 2009 (phone interviews)
- - How services operate, how services are formed/why some fail, no. of mkt. competitors, pricing, national vs. regional distribution, customer demographics
- - Mkt. size/growth: potential no. of home delivery clients, rationale for estimates, percent of Dieters seeking diet food delivery services in 2007 vs. 2008
- - Marketdata 2008-2009 estimates, estimate of NutriSystem revenues for 2008, estd. 2009 revenues for Jenny Direct, Medifast, eDiets, others
- - Marketing/advertising methods used,
- - Address list of 31 mkt. competitors (NutriSystm, Jenny Craig, Atkins At Home, Diet To Go, eDiets, Sunfare, Chefs Diet, Bistro MD, HMR At Home, Dinewise, Zone Chefs, more)
-
- Retail Meal Replacements & Appetite Suppressants Market
- - Definition/nature of meal replacements vs. over-the-counter (OTC) diet pills, ingredients being used today, post-ephedra ban
- - History/nature of mkt.- cyclical shifts from mid-1980s
- - User demographics: no. and % of dieters using diet pills and meal replacements (Consumer Reports, Bestdietforme.com surveys: 2005-2008 data).
- - 2008 Status Report of the market: estd. Channel sales (diet pills, meal replace.), findings of Nutrition Business Journal (NBJ) research, top diet pill brands sales: 2007, top meal replacements brands sales, FTC fines, top selling brands, FDA consumer warnings
- - Regulatory actions, FTC fines marketers of diet pills
- - Marketdata discussion of traditional/nontraditional distribution channels
- - Mkt. size/growth: true size of the mkt. - why estimates differ widely
- - NBJ estimates of 2007 diet pill & meal replacements $ and % sales, by distribution channels, discussion of multilevel firms (Advacare, Shaklee, Herbalife, Quixtar, Nu-Skin, EAS, Atkins)
- - Marketdata estimates of growth for diet pills & meal replacements in 2008, 2009 outlook, well Positioned for recession
- Tables:
- - Marketdata estimates of OTC diet pills, meal replacements, combined sales - 1981-2008
- - Revised estimates of above markets, based on new NBJ research: 2005-2008, 2012 F
- - Discussion of 2007-2008 market performance, 2009 outlook, 2012 forecasts
- - Top 20 OTC diet pill brand sales in 2007.
- Company profiles: Slim-Fast, Herbalife (revenues, strategies, product lines, marketing)
- Medically-Supervised Weight Loss Programs
- Hospital-based Weight Loss Programs
- - Types of plans offered (low-cost, moderate-cost plans, estd. no. of hospitals providing each, typical cost).
- - Physician-based diet programs: diet drugs/other methods used, consumer attitudes, limitations,
- - Profiles of some hospital-based weight loss programs: Johns Hopkins, Palos Community Hospital
- - Major Regional Chains: Lindora Medical Clinics , Centers for Medical Weight Loss, Smart for Life Centers, Medi-Weightloss Clinics, Medical Weight Loss of Michigan (in-depth company descriptions, plan costs, estimated revenues, no. of centers, growth strategies, etc.)
- Bariatricians Programs
- - 2008 status report of profession, ASBP survey results (MDs by: age, income, size practice), how they’re trained, number practicing, certification by ASBP, use of diet drugs, treatment methods used, plan effectiveness/cost, main issue affecting their practice, likely effect of recession, etc.
- The Weight Loss (bariatric) Surgery Market
- - Discussion of gastric bypass & lapband procedures, why demand grew strongly to 2007, status Report, 2008 estimated surgeries, 2012 forecasts, costs per surgery by type payor, pros/cons, who qualifies, no. of ASBS surgeon members/growth of
- - Government research of surgery utilization and outcomes, mean cost per surgery
- - Major insurers’ coverage today, status report, Medicare position, role of liaison firms (The Wish Centers, Barix Clinics, Liv-Lite, Journey Lite - addresses), avg. cost of surgery.
- - Types of surgery: Roux-en-Y, lap banding, minigastric bypass, consumer pros/cons
- - No. of bariatric surgeries performed: 1992-2008
- - $ value of the market: 1992-2012 F
- - Associations: ASBS, Obesity Action Coalition.
- Registered Dietitians & Nutritionists Diet Plans
- - Estimate of number involved with weight loss counseling or programs, SCAN practice, fees, sample programs and methods used, avg. length/cost of plans, professional societies, etc.
- - Description of typical diet program/services provided by a Registered Dietitian, length, costs, qualifications
- - Description of typical diet program/services provided by a Nutritionist, length, costs, qualifications
- The Diet Drugs Market
- - Discussion of viewing obesity as a disease, major obesity medications used today, FDA position, role of MDs, commercial chains’ involvement with diet drugs, why it’s tougher than thought to develop anti-obesity drugs that are effective and with minimal side effects.
- - Status Report: Low dosage Xenical (Alli) sells well in 2007-2008, Acomplia and Taranabant don’t make it to U.S. market
- - Other new obesity drugs in clinical trials,
- - Existing drugs used (Xenical, Meridia, Phentermine) - descriptions
- - Market status report - prescriptions written and $ sales for: Meridia, Xenical, Phentermine, 12 other anti-obesity drugs (2003-2008), historical sales 1995-2000
- - Marketdata’s 2008 and 2012 outlooks for prescription diet drugs, likely effect on mkt. size.
- VLCD/LCD Fasting Supplement Programs
- - Status report of low-calorie modified fasting programs in 2007-2008, effect of bariatric surgeries, outlooks by mgmt. at Robard, HMR, Optifast, trends characterizing the mkt. (price, programs, no. of sites, increased direct-to-customer sales)
- - Historical nature of market - development from 1970s-1990s, enrollments, drop-out/completion rates, problem on insurance coverage, market indicators
- - Marketdata estimates of VLCD enrollments for 1995-2008 (new vs. repeat patients, fasting vs. maintenance), $ value of mkt. for 1984-2012 F.
- Company Profiles: Detailed descriptions of companies/plans, program revenues: Health Management Resources, Medifast, Optifast (Nestle)
- Reference Directory of Weight Loss Information Sources
- - Industry trade associations, journals, newsletters, magazines, consultants, etc.
|
0 items
