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Home > Business/Finance > Financial Services > Banking
Winning at Customer Management: Integrating Marketing, Information, and Technology
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| Published Date:
August 2007
Published By:
TowerGroup
Page Count:
11
Order Code:
R301-1314
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- Report Coverage
- The Importance of Customer Management
- Aligning the Terms in Customer Management
Exhibit 1 Integrated Keys to Enabling Organic Growth and Expanding Customer Relationships (2007)
Myth of the Magic Bullet
Exhibit 2 Sample Approaches to Customer Management (2007)
Leveraging the IT Architecture
Exhibit 3 Marketing, Information, and Technology in Customer Management Initiatives (2007)
Exhibit 4 Enterprise Architecture as a Foundation for Customer Management (2007)
The Challenges and the Payoff
Summary
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