- 1. Introduction
- BACKGROUND
- METHODOLOGY
- DEFINITION
- 2. Strategic Overview
- DEMOGRAPHIC BACKGROUND
- Women in the Population
- Table 1: Women as a Percentage of the Total UK Population by Age Group, Mid-Years 1981,1991, 2001, 2005 and 2006
- Table 2: The Female Population in the UK by Age Group (million), Mid-Years 1981, 1991, 2001, 2005 and 2006
- Table 3: The UK Population by Sex and Age Group (million), Mid-Years 1981, 1991, 2001 and 2006
- Deaths
- Table 4: UK Death Rates by Sex and Age (per 1,000 in age group), 1981, 1991, 2001, 2005, 2011 and 2021
- WOMEN OVER 45 AND FAMILY
- Marital Status
- Table 5: Marital Status of Women in Great Britain (%), 2005
- Living Alone
- Table 6: People Living Alone by Sex and Age in the UK (%), 1986/1987 and 2005
- Lone Parents
- Table 7: Breakdown by Type of Household and Family in Great Britain (%), 1971, 1981, 1991, 2001 and 2006
- Table 8: Fertility Rates by Age of Mother at Childbirth in the UK (live births per 1,000 women, 000 and number), 1971, 1981, 1991, 2001 and 2005
- WOMEN OVER 45 AND EMPLOYMENT
- Overview
- Employment Rates
- Table 9: UK Employment Rates by Sex (%), 1971, 1981, 1991, 2001 and 2006
- Types of Employment
- Table 10: Economic Activity and Inactivity Status by Sex and Age (000), 2006
- Table 11: Employment Rates of People With and Without Dependent Children by Type of Work and Sex (%), 2006
- Work and Gender Difference
- Types of Work
- Table 12: Socio-Economic Classification Based on Own Current or Last Job by Sex and Age (%), 2005
- Part-Time Work
- Table 13: Reasons for Economic Inactivity Among Women by Age (%) 2006
- WOMEN OVER 45 AND MONEY
- Individual Income
- Table 14: Median Individual Total Income by Age and Sex (£ per week), 2004/2005
- The Pay Gap
- Table 15: The UK Pay Gap Between Men’s and Women’s Earnings (%), 2005
- Table 16: Median Gross Weekly Earnings by Sex, Occupation and Age (£), 2006
- Selected Forms of Wealth
- Table 17: UK Adults Holding Selected Forms of Wealth by Sex and Age (%), 2004/2005
- Working Beyond Retirement, and Pensions
- Income at Retirement
- Table 18: UK Pensioners’ Gross Average Weekly Income by Source (£), 2000/2001-2004/2005
- Pension Membership
- Table 19: Current Pension-Scheme Membership by Age and Sex (%), 2004/2005
- Table 20: Current Membership of an Employer’s Pension Scheme by Sex (%),1983, 1993 and 2005
- Trends in Work and Pensions
- Welfare to Work
- CONCLUSION
- 3. Women and Society
- PARTICIPATION IN THE COMMUNITY
- Volunteering
- Table 21: People Participating in Voluntary and Community Activities by Age (%), 2001, 2003 and 2005
- Home Care
- Table 22: Intensity of Home Help/Home Care in England (%), 1996-2006
- Table 23: Informal Care Received by Relationship to Care Provider (%), 2004/2005
- Care Homes
- GRANDPARENTS
- SOCIAL ATTITUDES
- Crime
- Table 24: Percentage of Men and Women in England and Wales with High Levels of Worry About Crimes by Type by Age, 2006/2007
- Anti-Social Behaviour
- Table 25: Percentage of Men and Women in England and Wales Perceiving High Levels of Anti-Social Behaviour in their Local Area by Age, 2006/2007
- Social Exclusion
- Women in Positions of Social Authority
- Table 26: UK Women’s Representation in Democratic Institutions (number and %), 2007
- CONCLUSION
- 4. Health, Beauty and Fitness
- HEALTH
- Illness
- Table 27: Self-Reported Illness by Sex and Age in Great Britain (per 1,000 population), 2005
- Life Expectancy
- Table 28: Life Expectancy, Healthy Life Expectancy and Disability-Free Life Expectancy at Birth by Sex (years), 1981 and 2002
- Attitudes Towards Health
- Table 29: Attitudes of Women Over 45 Towards Health (% of respondents), 2007
- Mortality
- Table 30: Mortality by Leading Cause and Sex (rate per million population), 1971, 1981, 1991, 2001 and 2005
- Cancer
- Table 31: 5-Year Survival Rates and Number of Cases — Major Cancers in England and Wales, and in England by Sex (% and number), 1996-1999 and 1998-2001
- Diet and Obesity
- Table 32: Body Mass Index of English Population by Sex and Age (%), 2005
- BEAUTY
- Anti-Aging
- Cosmeceuticals
- Cosmetic Surgery
- Spending on Beauty Products
- Table 33: Weekly Household Expenditure on Beauty Treatments and Products (£ and £m), 2005/2006
- FITNESS
- Participation in Physical Activity
- Table 34: Women’s Participation in the Top Ten Sports, Games and Physical Activities in England by Sex and Age (%), 2005/2006
- Attitudes Towards Physical Fitness
- Table 35: Attitudes Towards Exercise (% of respondents), 2007
- 5. Lifestyle and Leisure
- SPENDING TIME WITH THE FAMILY
- Table 36: Attitudes of Women Over 45 Towards Leisure Time (% of respondents), 2007
- EXPENDITURE ON RECREATION AND CULTURE
- Table 37: Average Weekly Household Expenditure on Recreational and Leisure Goods by Age of Household Reference Person (£), 2005/2006
- Leisure Activities
- Table 38: Average Weekly Household Expenditure on Recreational and Cultural Services by Age of Household Reference Person (£), 2005/2006
- ATTENDANCE AT ARTS EVENTS
- Table 39: Major Reasons for Attending an Arts Event by Age Group (%), 2005/2006
- NEWSPAPERS, BOOKS AND STATIONERY
- Table 40: Average Weekly Household Expenditure on Newspapers, Books and Stationery by Age of Household Reference Person (£), 2005/2006
- Table 41: Top Titles for Women’s Weekly Magazines in the UK by Average Circulation, 1st January-30th June 2007
- HOLIDAYS
- Table 42: Average Weekly Household Expenditure on Package Holidays by Age of Household Reference Person (£), 2005/2006
- RESTAURANTS AND HOTELS
- Table 43: Average Weekly Household Expenditure on Restaurants and Hotels by Age of Household Reference Person (£), 2005/2006
- 6. Marketing to the Older Woman
- OVERVIEW
- FINANCE
- LIFESTYLE
- FASHION
- BEAUTY
- TECHNOLOGY
- ENTERTAINMENT
- MARKET FORECASTS
- Low-Fat and Reduced-Sugar Foods
- Table 44: The Forecast Low-Fat and Reduced-Sugar Foods Market by Sector by Value at Current Prices (£m at rsp and %), Years Ending December 2007-2010
- Clothing Retailing
- Table 45: The Forecast Total UK Clothing Retailing Market by Sector by Value at Current Prices (£m at rsp), 2007-2011
- Cosmetics and Fragrances
- Table 46: The Forecast UK Cosmetics and Fragrances Market by Sector by Value at Current Prices (£m at rsp), 2007-2011
- 7. An International Perspective
- OVERVIEW
- EMPLOYMENT
- The EU
- The Global Market
- OTHER ISSUES
- Income in Later Life
- Social Exclusion and Poverty
- Age Discrimination
- Lifelong Learning
- 8. PEST Analysis
- POLITICAL FACTORS
- SOCIAL AND ECONOMIC FACTORS
- Overview
- Equity-Release Schemes
- Benefits
- TECHNOLOGICAL FACTORS
- Overview
- Internet Use
- 9. Consumer Dynamics
- INTRODUCTION
- HEALTH AND FITNESS
- Attitudes Towards Health
- Table 47: Attitudes of Women Over 45 Towards Health (% of respondents), 2007
- Attitudes Towards Physical Fitness
- Table 48: Attitudes of Women Over 45 Towards Exercise (% of respondents), 2007
- SPENDING TIME WITH THE FAMILY
- Table 49: Attitudes of Women Over 45 Towards Leisure Time (% of respondents), 2007
- FINANCIAL SITUATION
- Financial Security
- Pension Cover
- Table 50: Women Over 45 — Financial Security and Pension Cover (% of respondents), 2007
- PERSONAL SPENDING
- Spending on Family and Treating Oneself
- Table 51: Women Over 45 — Spending on Family and Treating Oneself (% of respondents), 2007
- BEREAVEMENT AND HEALTH PROBLEMS
- Bereavement
- Health Problems
- Table 52: Women Over 45 — Bereavement and Health Problems (% of respondents), 2007
- KEEPING IN TOUCH
- Taking an Interest in the World
- Going Out With Friends
- Table 53: Women Over 45 — Taking an Interest in the World and Going Out With Friends (% of respondents), 2007
- HOLIDAYS
- Taking More Holidays and Short Breaks
- Holidaying Abroad
- Table 54: Women Over 45 — Taking More Holidays and Short Breaks, and Holidaying Abroad (% of respondents), 2007
- APPEARANCE AND SHOPPING
- Appearance
- Shopping
- Table 55: Women Over 45 — Appearance and Shopping (% of respondents), 2007
- CONCLUSION
- 10. The Future
- FORECASTS
- Market Size
- Table 56: Household Expenditure by Age of Household Reference Person — UK Market Size and Forecast by Age Group (£bn), 2003/2004-2007/2008, 2011/2012 and 2020/2021
- Population
- Table 57: Forecast UK Population by Sex and Age (000), 2011 and 2021
- THE FUTURE FOR OLDER WOMEN
- Table 58: Historic and Projected Life Expectancy for Men and Women at Birth in the UK, 2001-2020
- 11. Consumer Confidence
- METHODOLOGY
- KEY FINDINGS THIS QUARTER
- THE WILLINGNESS TO BORROW
- Confidence Improves
- Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
- Willingness to Borrow Slips Slightly
- Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007
- SPENDING FROM SAVINGS
- Slight Increase in Spending from Savings
- Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
- Saving Grows in Relative Importance
- Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007
- 12. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Bisnode Sources
- Key Note Research
- The Key Note Range of Reports
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