Worldwide Switched Digital Video for Cable TV: Industry Research Report

Worldwide Switched Digital Video for Cable TV

Published Date: March 2008

Published By: In-Stat

Page Count: 74

Order Code: R97-3084

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Description

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Executive Summary
Cable TV Systems, Worldwide, Face Increasing Competition: Switched Digital Video (SDV) Provides a Powerful Solution
Competitive Issues Facing Cable TV That Create an Opportunity for Switched Digital Video as an Optimal Solution: Competition Heating Up For All Cable TV Services; Increasing Number of High Definition TV Channels; Increasing Number of Niche, Ethnic, and Non-English Language TV Channels; Personal Video Recorders Offsetting Some Advantages of Video-on-Demand; Increasing the Number of Video-on-Demand Streams; Increasing the Number of High Definition VOD streams; Increasing Use of Interactivity with tru2way Connectivity; Adding More Channels with Locally-Addressable Advertising; Need to Continue Support for Local Analog TV Channels After Analog Cut Off; Need to Add Support for Local Low-Power Analog TV Stations After Analog Cut Off; Negotiation of Retransmission Consent Agreements; Government Interest in A La Carte TV Program Pricing; Digital Simulcasting of Analog Services on Digital Tiers; Need to Increase Broadband Internet Service Speeds with DOCSIS 3; Need to Provide Protected Bandwidth for Voice-over-IP Services
Cable TV Systems Face Choices to Optimize the Use of a Fixed Bandwidth Asset: Elegant Engineering of Thorny Problems is a Hallmark of the Cable TV Industry; Analog TV Channels; High Speed Data and Voice Telephony Channels; MPEG-2, Variable Bit Rate, Constant Bit Rate, MPEG-4, and High Definition; Linear Broadcasts, On Demand Services, and Switched Digital Video; Service Groups; Options that Cable TV Operators Can Use to Expand Their Service Offerings
A Brief Look at How Switched Digital Video Works: Switched Digital for Standard Definition Linear Broadcasts; The SDV Cable TV Network Becomes a Living, Breathing Entity; Switched Digital Video for High Definition Linear Broadcast; Switched Digital Video for Unicasting, VOD, and Addressable Advertising; Switched Digital Video Becomes a Revenue Generator for Local Cable
Ten Elements of a Switched Digital Video Deployment: Professional Services; Additional MPEG-2, or MPEG-4 Video Encoders; Bulk Encryption or Edge Encryption; Interfacing to Existing Infrastructure and Management Systems; SDV Management System; SDV Resource Manager; SDV Session Manager; Improved Edge QAM Devices; Upgradeable Client Software for Digital Set Top Boxes; Support for Continuous Research and Development
Forecasts by Region, by Category: Minimum Requirements for SDV Installation; Assumptions Made about System Size; Approximations for Typical New and Upgraded SDV Installation Costs; North America by Category; Europe by Category; Asia by Category; Rest of the World (ROW) by Category
Worldwide Summary by Category
Worldwide Summary Forecasts by Geographic Region
Switched Digital Video Solutions: BigBand Networks; Motorola Connected Home Solutions; Cisco Systems; ARRIS; Scopus; Harmonic; TANDBERG Television; Imagine Communications
Methodology
Glossary
Related In-Stat Reports
List of Tables: Table 1. Number of Niche Programming Channels Available (Language or Ethnic Group, Number of Channels); Table 2. Listing of Spanish-Language TV Channels Available (Name of TV Programming Source); Table 3. Typical Cost of SDV Installation by System Size, North America (Value in US$); Table 4. Number of SDV Installations by System Size, North America (Number of New Installations by Size, Number of Upgraded Installations by Size); Table 5. Annual Value of SDV Installations by System Size, North America (Annual Value, US$ Millions, Annual Growth, Percent of Total); Table 6. Typical Cost of SDV Installation by System Size, Europe (Value in US$); Table 7. Number of SDV Installations by System Size, Europe (Number of New Installations by Size, Number of Upgraded Installations by Size); Table 8. Annual Value of SDV Installations by System Size, Europe (Annual Value, US$ Millions, Annual Growth, Percent of Total); Table 9. Typical Cost of SDV Installation by System Size, Asia (Value in US$); Table 10. Number of SDV Installations by System Size, Asia (Number of New Installations by Size, Number of Upgraded Installations by Size); Table 11. Annual Value of SDV Installations by System Size, Asia (Annual Value, US$ Millions, Annual Growth, Percent of Total); Table 12. Typical Cost of SDV Installation by System Size, ROW (Value in US$); Table 13. Number of SDV Installations by System Size, ROW (Number of New Installations by Size, Number of Upgraded Installations by Size); Table 14. Annual Value of SDV Installations by System Size, ROW (Annual Value, US$ Millions, Annual Growth, Percent of Total); Table 15. Number of SDV Installations by System Size, Worldwide (Number of New Installations by Size, Number of Upgraded Installations by Size); Table 16. Annual Value of SDV Installations by System Size, ROW (Annual Value, US$ Millions, Annual Growth, Percent of Total); Table 17. Annual Value of SDV Installations by System Size, by Region (Annual Value, US$ Millions, Annual Growth, Percent of Total)
List of Figures: Figure 1. Annual Value of SDV Installations, New or Upgraded (US$ in Millions); Figure 2. HDTV Linear Broadcast Channels Announced by DirecTV (Name of HD Programming Service); Figure 3. Example of Modern Cable TV System Frequency Allocation (Radio Frequency, from Low to High, and Service Assignments); Figure 4. Annual Value of SDV Installations by System Size, North America (Annual Value, US$ in Millions); Figure 5. Line Graph Showing Relative Growth Slopes of SDV Value, North America (Annual Value of New and Upgraded Systems, by System Size); Figure 6. Line Graph Showing Relative Percent of Total for Value of SDV, North America (Percent of Total Value, by New and Upgraded Systems, by System Size); Figure 7. Annual Value of SDV Installations by System Size, Europe (Annual Value, US$ in Millions); Figure 8. Line Graph Showing Relative Growth Slopes of SDV Value, Europe (Annual Value of New and Upgraded Systems by System Size); Figure 9. Line Graph Showing Relative Percent of Total for Value of SDV, Europe (Percent of Total Value, by New and Upgraded Systems, by System Size); Figure 10. Annual Value of SDV Installations by System Size, Asia (Annual Value, US$ in Millions); Figure 11. Line Graph Showing Relative Growth Slopes of SDV Value, Asia (Annual Value of New and Upgraded Systems by System Size); Figure 12. Line Graph Showing Relative Percent of Total for Value of SDV, Asia (Percent of Total Value, by New and Upgraded Systems, by System Size); Figure 13. Annual Value of SDV Installations by System Size, ROW (Annual Value, US$ in Millions); Figure 14. Line Graph Showing Relative Growth Slopes of SDV Value, ROW (Annual Value of New and Upgraded Systems by System Size); Figure 15. Line Graph Showing Relative Percent of Total for Value of SDV, ROW (Percent of Total Value, by New and Upgraded Systems, by System Size); Figure 16. Annual Value of SDV Installations by System Size, Worldwide (Annual Value, US$ in Millions); Figure 17. Line Graph Showing Relative Growth Slopes of SDV Value, Worldwide (Annual Value of New and Upgraded Systems by System Size); Figure 18. Line Graph Showing Relative Percent of Total for Value of SDV, Worldwide (Percent of Total Value, by New and Upgraded Systems, by System Size); Figure 19. Annual Value of SDV Installations by System Size, by Region (Annual Value, US$ in Millions); Figure 20. Line Graph Showing Relative Growth Slopes of SDV Value, by Region (Annual Value of New and Upgraded Systems by System Size); Figure 21. Line Graph Showing Relative Percent of Total for Value of SDV, by Region (Percent of Total Value, by New and Upgraded Systems, by System Size)

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