Yellow Pages: Market Shift to Mobile Advertising 2009-2010: Industry Research Report

Yellow Pages: Market Shift to Mobile Advertising 2009-2010

Published Date: September 2009

Published By: Simba Information - Reports

Page Count: 94

Order Code: R3481-80

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Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of Mobile Advertising: What is Mobile Advertising?; Overview of U.S. Advertising Industry; Yellow Pages Industry; Usage Numbers Decline Slightly; Yellow Pages Advertising Rates; Yellow Pages Advertising Revenue at Regional Bell Operating Cos.; Independent Publishers vs. Non-Bell Publishers vs. RBOC Publishers; Mobile Activity Among Key Publishers; Table 1.1: Mobile Subscribers vs. U.S. Population; Table 1.2: Mobile Search vs. U.S. Population; Table 1.3: Mobile Marketing Association Global Code of Conduct; Table 1.4: Revenue Growth in All U.S. Advertising Media, 2006-2009P; Table 1.5: National vs. Local Advertising Revenue, 2006-2009P; Table 1.6: Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2006-2009P; Table 1.7: Yellow Pages Share of U.S. Advertising, 2002-2009P; Table 1.8: National vs. Local Yellow Pages Advertising, 2006-2009P; Table 1.9: Yellow Pages Growth Rates, 1990-2009P; Table 1.10: Yellow Pages References, 2006-2008; Table 1.11: Print Yellow Pages References, Top 20 Headings, 2007-2008; Table 1.12: Internet Yellow Pages References, Top 20 Headings, 2007-2008; Table 1.13: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2009; Table 1.14: DHC Rates in 25 Top Directories by RBOC Publishers, 2008-2009; Table 1.15: RBOC Yellow Pages Revenue, 2007-2009P; Table 1.16: RBOC Revenue Change, 1998-2008; Table 1.17: Yellow Pages Revenue Growth by Publisher Category, 1996-2010P; Table 1.18: Yellow Pages Market Share by Type of Publisher, 1996-2010P
Chapter 2: Mobile and Yellow Pages Mobile Advertising: Mobile Advertising; Yellow Pages Mobile Advertising; Table 2.1: Print, Internet, Mobile Share of Annual Yellow Pages Market, 2007-2010P; Table 2.2: Yellow Pages Mobile Advertising Compared to Mobile Advertising and All Advertising, 2007-2010P; Table 2.3: U.S. Mobile Advertising (Search and Display) Compared to All Advertising, 2006-2009P
Chapter 3: Forecasts and Conclusions: Market Forecast; Conclusions; Table 3.1: Mobile Search Users vs. Non-Mobile Search Users, 2008E; Table 3.2: Mobile Search Users vs. Non-Mobile Search Users, 2009P; Table 3.3: Mobile Users vs. Non-Mobile Users, 2008E
Chapter 4: Profiles of Key Publishers: AT&T Advertising Solutions; Idearc Media; Local Insight Media; R.H. Donnelley; Yellowbook; Yellow Pages Group