In-car Entertainment - US: Industry Research Report

In-car Entertainment - US

Published Date: September 2009

Published By: Mintel International Group Ltd.

Page Count: 85

Order Code: R560-4056

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SCOPE AND THEMES: What you need to know; Definition; Data sources; Consumer survey data; Advertising creative; Abbreviations and terms; Abbreviations; Terms
EXECUTIVE SUMMARY: Recession, new car sales downturn, contributing to projected market loss; Factory-installed systems dominate market, followed by aftermarket audio; Aftermarket satellite radio receivers drop almost 90% in about four years; National, state and local legislation threatening use of in-car electronics; New car unit sales declining, likely affecting OEM sales, installation; Consumer survey findings
MARKET SIZE AND FORECAST: Key points; Recession, new car sales downturn, contributing to projected market loss
FACTORY-INSTALLED SYSTEMS: Key points; Recession expected to force factory-installed sales to drop by about a third; Carmakers putting entertainment components into single delivery systems; UConnect; Sync; HD radio offered as enhanced feature, alternative to satellite radio
AFTERMARKET AUTOSOUND EQUIPMENT: Key points; Aftermarket negatively affected by factory technology, all-in-one GPS; Aftermarket satellite radio receivers drop almost 90% in about four years
MOBILE VIDEO: Key points; Mobile video evolving from single to multi-use; threatened by high costs
MARKET DRIVERS: National, state and local legislation threatening use of in-car electronics; New car unit sales declining, likely affecting OEM sales, installation; Used vehicle sales rising, which may positively affect aftermarket sales
IN-CAR ENTERTAINMENT—INSTALLATION: Key points; Consumers most likely to install GPS systems themselves
INSTALLATION—CD PLAYERS: Key points; Male respondents are more likely to buy, install CD players themselves; Drivers aged 18-24 most likely to have CD players in car upon purchase; Drivers with lower household incomes more likely to install CD players
INSTALLATION—GPS: Key points; Male drivers are more likely than female drivers to install GPS systems; The youngest drivers are most likely to buy, install GPS devices; Drivers with higher household incomes most likely to have GPS systems
INSTALLATION—MP3 PLAYERS: Key points; Young drivers most likely to have, install MP3 players; MP3 player purchasing more active among highest income groups
INSTALLATION—SUBWOOFERS: Key points; Male drivers more likely than women to have subwoofers; Oldest respondents least likely to have subwoofers installed in vehicles; Highest-income households most likely to purchase cars with subwoofers
INSTALLATION—AMPLIFIERS: Key points; Male drivers more likely to install amplifiers in their vehicles than women; Youngest respondent age group most likely to install amplifiers; Middle-income households most likely to self-install amplifiers in vehicles
INNOVATION AND INNOVATORS: Special jack allows cell phone users to talk, hands-free, through car radio; Automotive cameras marketed as providing greater security, safety; Singular domain will establish how automotive internet operates into future; Voice-activated text messaging service advocates road safety, ease of use
ADVERTISING AND PROMOTION: Car audio and video promoted mainly through electronic media channels; Rock festival sponsorships generate brand exposure with younger fans; Analysis of in-car entertainment broadcast spots; Driver confidence, ease of use emphasized through GPS navigation spots; Because delivery systems offer content variety, infinite choices need to be emphasized
VEHICLE OWNERSHIP: Key points; Mid-sized cars most popular model among car buyers; About a quarter of car drivers in all age groups prefer to drive mid-size cars; Higher-income households are more likely to pick larger cars, SUVs
WEEKLY VEHICLE PARTICIPATION: Key points; Most respondents spend five or more hours per week in their cars; Under-35s likely to spend 11 hours or more in cars; Drivers with higher household incomes spend more time in their cars
IN-CAR ENTERTAINMENT—FREQUENCY: Key points; Satellite radio popular among those who have it; CD player frequency by age; GPS frequency by gender; GPS frequency by age; MP3 adaptor frequency by age; Amplifier frequency by gender; Amplifier frequency by age; Subwoofer frequency by age; Subwoofer frequency by gender
IN-CAR ENTERTAINMENT—ATTITUDES: Key points; Male respondents prefer to listen to their own music over radio; Under-25s seem most comfortable with in-car entertainment; Respondents in higher-wealth households favor satellite radio, GPS
RACE AND HISPANIC ORIGIN: Key points; Whites, blacks drive mid-size cars most, Hispanics prefer compacts most; White respondents less likely to spend long hours in their cars; Black respondents comfortable with in-car entertainment options; Blacks show greatest potential for long-term CD player usage, loyalty; Hispanics use GPS systems more frequently than whites, blacks; Hispanics reliant most on MP3 players in cars; blacks present opportunity; Black respondents most frequent users of amplifiers
APPENDIX: OTHER USEFUL CONSUMER TABLES: MP3 installation by gender; CD player frequency by gender; CD player frequency by household income; GPS frequency by household income; MP3 player adaptor frequency by household income; MP3 player adaptor frequency by gender; Amplifier frequency by household income; Subwoofer frequency by household income; Subwoofer frequency by race or Hispanic origin
APPENDIX: TRADE ASSOCIATIONS

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