CHAPTER 1 EXECUTIVE SUMMARY
Introduction
Market context
Channel developments in 2002
Internet banking launches and closures
Internet banking functionality enhancements
Customer focus
IMPACT 2002: consumer behavior and attitudes towards Internet banking
Competitor dynamics
An Internet banking winner: Egg
An Internet banking winner: Nordea
The future decoded
Internet banking customer numbers to 2007
The way ahead
CHAPTER 2 INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Scope
Defining an Internet bank
CHAPTER 3 MARKET CONTEXT
Channel developments in 2002
The Internet: still finding its niche
The bank branch: still the dominant banking channel
Other channels: the changing role of the call center and ATM
The importance of channel integration
Launches and closures 2001-2002
Much happened in the world of Internet banking in 2001
Internet banking launches were a characteristic of 2002
Internet banking closures continued in 2002
Functionality enhancements
Account aggregation: going off the boil in 2002
Account aggregation: a history of controversy
Account aggregation case studies
Animated online agents: talking heads
Conclusion
CHAPTER 4 CUSTOMER FOCUS
Results from IMPACT 2002
Internet access: with what, where and for how long?
Internet usage: explaining what do consumers do online
Attitudes: painting a picture of the Internet banker
Conclusion
CHAPTER 5 COMPETITIVE DYNAMICS
Internet banking competitor customer numbers
Internet banks: quantifying their share of the market
An Internet banking winner: Egg
2002 was a profitable year for Egg in the UK
Egg launches Money Manager and Egg Pay
Egg enters France
Examining the likelihood of success in France
An Internet banking winner: Nordea
Gaining success online in 2002
Accounting for Nordea’s success
Conclusion
Learning lessons from the market leaders
Maintaining a position as the market leader
CHAPTER 6 THE FUTURE DECODED
Market forecasts
Forecasting methodology
Internet banking customer numbers to 2007
The way ahead
Get the basics right
Move beyond the basics
CHAPTER 7 APPENDIX
Supplementary data
Definitions
Research methodology
Future readings
Relevant links
Datamonitor Financial Services Consulting
SPP writing team
How to contact experts in your industry