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Home  > Business/Finance  >  Financial Services  >  Fund Management

The future of fund supermarkets 2007


Published Date: December 2007
Published By: Datamonitor
Page Count: 32
Order Code: R313-29387
 
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Overview
Catalyst
Summary
Executive Summary
The global asset market is dominated by the US
The Australian market tends to have a more focused range of fund options
The UK and US markets are dominated by a few large players
In mainland Europe most competitors are retail banks
Fund supermarkets will continue to be an important distribution channel for managed funds in the future
Technological advances are driven by the requirements of advisers
Intermediaries will require dedicated services and enhanced platform capability
Marketing of products ranges will become more crucial as platforms need to differentiate their offerings
Platforms must take steps to address the potential disadvantages of fund supermarkets
The future of supermarkets is bright
The evolution of fund supermarkets into Wraps
Table of Contents
Table of figures
Table of tables
Market Background
The global asset market is dominated by the US
The US dominates the global market for mutual funds
Germany's mutual fund industry is worth USD3,817billion
The mutual fund industry in Spain is worth EUR321 billion
Superannuation funds dominate the Australian market
Distribution dynamics
The Distribution landscape varies dramatically across the markets assessed in this study
US multiple distribution channels have increased competition
65% of the funds in Spain are distributed through retail banks
In Germany half of all mutual fund assets under management is attributed to retail banks
Australia's biggest banks also dominate the fund supermarket space
The target customer base for fund supermarkets varies across different countries
In the US and Australia fund supermarkets are targeted at an older customer base
The average US fund supermarket customer is middle-aged with an above-average income
The average Australian fund supermarket customer is middle-aged and investing for retirement
In mainland Europe fund supermarkets are targeted at a younger customer base
Spanish fund supermarket clients are at the opposite end of the spectrum; young and technologically savvy
Fund supermarket clients demand control and accessibility
REgulation
In Australia, regulations regarding superannuation are crucial to market development
Australians have benefited from the recent superannuation changes
Individuals aged 60 and over can access their superannuation benefit tax-free
Limitations on concessionally taxed superannuation contributions have changed
Post- tax superannuation contributions are limited to AUD150,000 per annum
The transitional AUD1 million contribution limit served to boost fund inflows
Pan-European regulations have an impact on the development of all distribution channels
Upcoming EU legislation (UCITS directive and MiFID) facilitates market development and enhances consumer protection
MiFID allows fund managers and distributors improved flexibility, but also introduces new obligations
Competitor Focus
The Australian market tends to have a more focused range of fund options
There is a similar range of funds available in all other geographies
The UK and US markets are dominated by a few large players
Then a few small niche players in the UK who either white-label the larger supermarkets or offer their own funds
In mainland Europe most competitors are retail banks
Distribution Dynamics
The main driver of demand for fund supermarkets will continue to be the preferences of advisors
Fund supermarkets will continue to be an important distribution channel for managed funds in the future
The features of the fund supermarkets will evolve to meet advisor needs
Technological advances are driven by the requirements of advisers
The success of fund supermarkets is dependent on the efficiency of this technology
Intermediaries will require dedicated services and enhanced platform capability
Fund ranges through supermarkets will become more complex and diverse
Supermarkets are sustaining their growth by offering access to new fund structures and providing complementary services
Volatility in the markets will result in an increased customer demand for structured and alternative investments
Interest in alternative asset classes is growing
Fund supermarkets are pursuing growth by offering banking services and investing in bricks and mortar
Strategies for choosing funds will continue to grow in sophistication
The cost of funds have fallen across all markets and this trend will continue
Marketing of products ranges will become more crucial as platforms need to differentiate their offerings
Relationships should be built with advisers and other distribution channels
Leading supermarkets in Germany are helping intermediaries to grow their businesses
White labeling of fund supermarkets through third parties is a key way of targeting new customer segments
Direct distribution and value-added services will shape the future development of the fund supermarket sector
Fund managers will continue to rely on direct sales, although supermarkets represent a key element of heir distribution strategies
Platforms must take steps to address the potential disadvantages of fund supermarkets
The future of supermarkets is bright
The evolution of fund supermarkets into Wraps
APPENDIX
Definitions
UCITS
MiFID
Definitions
Asset manager / Asset management company
Bank
Collective Investment Scheme
Exchange-Traded Fund
Fund of funds
Fund supermarket
Hedge fund
Non-retail market
Retail market
Structured products
UCITS
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Total retail assets under management, 2002-2006, USDm
Table 2: Total retail mutual fund assets under management, 2002-2006, USDm
Table 3: Number of funds and number of suppliers hosted by platforms surveyed in all geographies, 2007
List of Figures
Figure 1: The US dominates global retail asset markets
Figure 2: The US mutual funds amounted to USD 9billion in 2006
Figure 3: Fund supermarkets account for a very small proportion of fund assets in Spain today
Figure 4: Retail banks dominated Germany's mutual fund sector in 2006


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