method case study: making cleaning products aspirational through innovative packaging and marketing

Published Date: March 2008 Published By: Datamonitor Page Count: 10 Order Code: R313-31579 $295.00   Online Download $590.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products DATAMONITOR VIEW CATALYST SUMMARY ANALYSIS Method finds success as a chic green household brand Method has achieved significant growth despite stagnation of the household goods market Method is expanding into other countries, including the UK Method is a belief led company, with the environmental impact of its products being its main concern Method's strap line, People against Dirty, highlights its aim to clean the home without the use of 'dirty' chemicals The company has an advantage over larger manufacturers, whose established working Methods make it harder for them to be green Method entices mainstream customers to the green sector with its use of chic packaging An early packaging design put Method on the map The company constantly innovates its packaging designs to avoid copycats Its green credentials sometimes mean Method has to compromise on packaging quality Method uses innovative marketing techniques to promote its 'lifestyle' brand Method's marketing is intended to stress an emotional connection between the brand and consumers Word-of-mouth recommendations are encouraged through the use of Advocate Managers The company has used the internet to host innovative marketing campaigns The company utilizes the retail setting to promote the brand, locating all its products together It plans to utilize broadcast media marketing more, emphasized in a recently published book and a potential documentary on the company APPENDIX Case study series Methodology Secondary sources Further reading Ask the analyst Datamonitor consulting Disclaimer List of Figures Figure 1: Method products come in innovatively-styled packaging Figure 2: Method's hand wash line highlights how the company innovates to stay ahead of copycats Figure 3: Method has developed a poem on its website, which provides a novel way to describe its green business Methods Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • 2009 U.S. Advertising Agencies Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Telemarketing Services Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Public Relations Agencies Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Printing Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Marketing Research & Public Opinion Polling Report Published Oct 2008 by Barnes Reports • Market Research Services Published Sep 2008 by First Research, Inc. • U.S. Mobile Advertising 2008-2012 Forecast and Analysis Published Sep 2008 by IDC • Understanding Federal Government Priorities and Attitudes: How Do Agencies View Your Marketing Approach? Published Sep 2008 by IDC • Public Relations Published Sep 2008 by First Research, Inc.