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The US wireless advertising market landscape

Published Date: July 2006
Published By: Ovum Plc
Page Count: 19
Order Code: R464-332
 
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Key messages
Market drivers and barriers
Drivers
Barriers still exist
Definitions and advertising bearers
A complex ecosystem with powerful players in the game
The media players
Advertisers and agencies - following the consumers
The evangelists are supplying wireless advertising platforms and services
US carriers - protecting hard-earned revenues while planning for the future advertising market
Business models: a moving target
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