Bundling: Service Provider Strategies to Capture the Consumer: Industry Research

Bundling: Service Provider Strategies to Capture the Consumer

Published Date: September 2002

Published By: In-Stat

Page Count: 30

Order Code: R97-1061

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The RBOCs have announced major new services bundling programs for residential consumers in 2002. This report identifies the benefits to consumers and service providers of bundling. A survey of 961 US households was conducted to determine consumer interests in different types of services bundles. The latest bundled offerings and strategies of the RBOCs, cable MSOs, and IXCs are examined. These include bundles of local phone, long distance, wireless, Internet, and television services. The report concludes with estimated market shares for the various service provider groups of the US services bundling market in 2002, and a five-year forecast of US bundled services revenues.

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