Many companies fall short of the personnel to truly understand the varied security risks facing their organizations. These companies are becoming frustrated with the many point security products needed to secure their organizations, and often lack the integrated vision to understand the interdependence of many pieces into the total security picture. These organizations are looking for help in bringing peace of mind to their organizations by recruiting security experts to their aid. These experts are coming from their product vendors, specialized security vendors, their access providers, or systems integrators. While these vendors may have succeeded in building relationships with their customers, they now need to convince their customers that in addition to whatever product or service they have already purchased from them, they now also must get security services from them. However, the question remains, which of these players will the customers trust most to provide security services on a widespread deployment?