Features and Functions: Handset Preferences and Their Impact for Service Providers:

Features and Functions: Handset Preferences and Their Impact for Service Providers

Published Date: December 2003

Published By: In-Stat

Page Count: 33

Order Code: R97-1491

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Cell phone users have a wide range of preferences when it comes to phone features and functionality. A new report from In-Stat/MDR segments those preferences, and helps service providers better target their customers.

In this report, titled "Features and Functions: Handsets Preferences and Their Impact for Service Providers," you will find out what consumers, business users and youth expect from their cell phones.

Based on primary research, this report shows that:

• Consumers say a color display is now a must-have feature
• Business users highly value speaker phone/hands-free capabilities
• Youth (18 to 25) want to be able to locate friends with their cell phones

Also, this report has the latest on which features are most important in the coming year. If you need solid data from these three market segments, then this report is a must-have. It has the details of what end-users really think of cell phone features.

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