Table of Contents

• Executive Summary
  
• Research Methodology
  
• Introduction
  
  • The DMB Concept
    
  • The DMB Difference
    
  • The Definition of DMB
    
• Background on the Development of DMB in Korea
  
  • History of DMB Technology Development
    
  • Technology Trial Experiences
    
    • SK Telecom
      
    • KT
      
    • KBS
      
  • Industry Drivers
    
  • Subscriber Demand
    
• DMB Technology Issues
  
  • Satellite DMB (S-DMB) vs. Terrestrial DMB (T-DMB)
    
  • Technology Alternatives for Delivery of Digital Multimedia
    
    • Streaming Multimedia over 3G Networks
      
    • DVB-H
      
    • Satellite Broadcasting
      
    • Others
      
  • Handset Technical Requirements and Technology Hurdles
    
    • Battery Life
      
    • High-Quality Color Displays
      
    • In-Building Coverage
      
    • Other Technology Issues
      
• DMB Regulatory Issues
  
  • The Significance of DMB Regulatory Issues
    
  • Profiles of Regulatory Agencies
    
    • Korean Broadcasting Commission (KBC)
      
    • Ministry of Information and Communications (MIC)
      
  • Issues
    
    • Time and Selection Criteria of Service Providers
      
    • The Broadcasting Development Contribution Fund
      
    • Channel Structure and Operation
      
    • Technology License Fee
      
• Profiles of Key Players in the Emerging DMB Market
  
  • Service Providers
    
    • SK Telecom
      
    • KT
      
    • Others
      
  • Industry Consortia
    
    • TU Media Corp.
      
    • Mobile Broadcasting Corp. (MBCo.)
      
  • Content Providers
    
    • Broadcasters
      
    • Others
      
  • Handset Vendors
    
    • Samsung
      
    • LGE
      
    • SKTeletech
      
    • Pantech & Curitel
      
• DMB Customer Demand and Preferences
  
  • Consumer Interest in Subscription
    
  • Important Subscription Factors
    
  • Preferred Features and Content
    
• DMB Product Offerings
  
  • DMB Deployment Plans
    
  • Types of Content Available
    
  • Service Provider Strategies for Sales and Distribution of DMB Services
    
  • DMB Service Pricing
    
  • DMB Terminals
    
• Korean DMB Market Forecasts, 2004-2010
  
  • S-DMB Subscribers and Revenues
    
  • T-DMB Subscribers and Revenues
    
  • DMB-Capable Handset Revenues
    
• Summary and Conclusions
  

List of Tables

• Table 1. T-DMB vs. S-DMB
  
• Table 2. DMB vs. IMAP Service of Satellite Broadcasting
  
• Table 3. Specification Proposal of DMB Video/Audio
  
• Table 4. TU Media's DMB Business Schedule
  
• Table 5. DMB Service Schedule
  
• Table 6. Channel Comparisons, TU Media vs. MBCo
  
• Table 7. Competitive Comparisons, T-DMB vs. S-DMB vs. VOD

List of Figures

• Figure 1. Research Diagram
  
• Figure 2. Comparison Between DMB and Other Multimedia Formats
  
• Figure 3. S-DMB and T-DMB Network Configurations
  
• Figure 4. Satellite Broadcasting Network Configuration
  
• Figure 5. SKT's DMB Schedule
  
• Figure 6. Share Structure of TU Media Corp.