The Emerging Market for Push-to-Talk/PoC Services: Industry Research Report

The Emerging Market for Push-to-Talk/PoC Services

Published Date: March 2005

Published By: In-Stat

Page Count: 34

Order Code: R97-1957

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Description

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"Push-to-Talk" capability was very hot in 2003 and 2004, as new technology became available that allowed cellular carriers to compete against Nextel and its PTT Direct Connect (walkie-talkie-like) service. PTT allows end-users to communicate one-on-one, or with a group, through the push of a button on their wireless handsets. It can be implemented in different mobile technology standards, such as GSM/GPRS and CDMA2000, and can also be combined with presence and instant messaging services. When implemented over a cellular network, the technology is referred to as Push-to-Talk over Cellular (PoC).

This report discusses both PTT and PoC. It provides results from a end-user survey regarding current and planned usage (including user profiles), willingness to pay for the service and handset to get PTT, frequency of current/planned usage and customer satisfaction. It also includes US and Worldwide subscriber and service revenue forecasts, profiles of the major PTT/PoC technology suppliers, and profiles of some of the key US PTT/PoC service providers.

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