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Home  > Business/Finance  >  Diversified Services  >  Business Management

Middle Market


Published Date: July 2000
Published By: In-Stat
Page Count: 41
Order Code: R97-425
 
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This report looks at how firms in the US middle market behaved at the end of the 20th century. The research underscores the initial influences of "Internet Business" on these firms' IT expenditure and demand for services. Given the apparent shift from relying solely on offline sales and marketing vehicles, enterprises have made a significant shift in their investments in "eBusiness" architecture. IT spending continues to grow. At the end of the 20th century, IT spending growth was driven by firms' desire to leverage their IT operating platforms to earn income and become more dynamic. The Web is central to both.


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