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<title>MindBranch: Markets/Demographics</title>
<description>Markets/Demographics market research products provide analysis of the latest trends, developments and market data for this industry.  Research information will help you make informed business decisions.</description>
<link>http://www.mindbranch.com/catalog/find.jsp?cat=mg</link>
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<title>Online Classifieds - India</title>
<link>http://www.mindbranch.com/products/R3676-52.html</link>
<description> <![CDATA[The Overall classifieds market is valued at INR 18 bn in 2008; Estimated to reach INR 41 bn in 2010. Classifieds market comprises of print and online segments. Market is dominated by the online segment   

The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the print and online segments. An analysis of drivers reveals that increasing penetration of internet, growth in the services sector, favourable demographics and convenience offered by online classifieds is driving growth in this sector. The key challenges identified include language barriers, low PC penetration, poor internet connectivity and credit card penetration, and economic slowdown.  

The report identifies the current market trends including mobile classifieds, emergence of local classifieds and newer technologies in online matrimony. The competitive landscape profiles the major players in this sector in ]]></description>
<pubDate>Sat, 10 Oct 2009 00:00:00 EST</pubDate>
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<title>Worldwide Internet Usage and Commerce 2009-2013 Forecast: Digital Marketplace Model and Forecast Version 2.1</title>
<link>http://www.mindbranch.com/products/R104-40171.html</link>
<description> <![CDATA[ This IDC study is derived from IDC's  Worldwide Digital Marketplace Model and Forecast (DMMF),  a database, updated semiannually, that provides global comprehensive data on online ad spending and Internet access devices, users, and buyers, as well as consumer and commercial ecommerce for 2008 (actual) through 2013 (forecast). IDC's  DMMF  is a full-featured database product covering six regions and 40 countries. This document updates the forecast for Internet usage and commerce on a global basis.  "The rate of Internet innovation remains breakneck. What was once considered disruptive is now commonplace as consumers, users, buyers, sellers, and everyone in between use the Internet on a daily basis," according to Carol M. Glasheen, IDC's VP of Quantitative Research. "This is best seen by the growth in worldwide Internet users, which will reach more than 2 billion, or one-third of the world's population in ]]></description>
<pubDate>Tue, 29 Sep 2009 00:00:00 EST</pubDate>
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<title>Canada Online: Users and Usage</title>
<link>http://www.mindbranch.com/products/R203-647.html</link>
<description> <![CDATA[Canada&rsquo;s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation.  

Many of these people are among the world&rsquo;s most committed Internet users, spending 45 hours or more online each month.  

While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.  

But traditional media isn't dead -- television still dominates, especially in the highly desirable over-35 audience.  

How should marketers be adapting to the changing Canadian media landscape? This new eMarketer report can help show the ]]></description>
<pubDate>Tue, 01 Sep 2009 00:00:00 EST</pubDate>
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<title>Mobile Commerce: Ahead of Its Time</title>
<link>http://www.mindbranch.com/products/R203-644.html</link>
<description> <![CDATA[More than 70 million people in the US will access the Internet from their mobile phones in 2009. So it&rsquo;s no surprise that retailers such as 1-800-FLOWERS, Amazon, Ralph Lauren and Sears have launched mobile commerce programs so they can be where their customers are.  

Nevertheless, mobile commerce is still in its infancy. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts, read news, find movie times and bank online than to buy products. Consumers are willing to use their mobile phones to buy items such as pizza, movie tickets and travel reservations. And some have even used their devices to purchase consumer electronics, computers and apparel. But mobile phone users say they would make more purchases if the process were not so cumbersome, products were easier to find and their devices supported secure credit card transactions.  

This eMarketer report gives ]]></description>
<pubDate>Tue, 01 Sep 2009 00:00:00 EST</pubDate>
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<title>Handbook of Online India</title>
<link>http://www.mindbranch.com/products/R3751-3.html</link>
<description> <![CDATA[Globally India is the seventh largest internet market. However, its internet penetration of slightly less than 3% points to a tremendous growth potential. Tap into a wealth of internet and mobile users&rsquo; indications to better understand how India is vastly developing as one of the most interesting countries to follow.  
TrendsSpotting&rsquo;s Handbook of Online India captures the most updated statistics covering modern India markets: Online India, Social Media in India, Mobile India, Internet Marketing and Advertising in India.    
This handbook includes 63 Power Point slides with statistical charts based on market research ]]></description>
<pubDate>Sun, 16 Aug 2009 00:00:00 EST</pubDate>
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<title>2008 U.S. Consumer Online Behavior Survey Analysis - Part II: Mobile Internet Usage</title>
<link>http://www.mindbranch.com/products/R104-39909.html</link>
<description> <![CDATA[ This IDC study analyzes the results for mobile (i.e., wireless) Internet usage from the 2008  U.S. Consumer Online Behavior Survey.  For the actual numbers that provided the basis for this analysis, see  2008 U.S. Consumer Online Behavior Survey Results: Part II: Mobile Internet Usage  (IDC #219512, July 2009). This  U.S. Consumer Online Behavior Survey  is designed to provide a comprehensive overview of U.S. consumers' online activities. Results are based on a sample of n = 3,176 respondents, 13 years of age or older who frequently use the Internet, including quotas by gender, age group, ethnicity, region (as defined by the U.S. Census), and income. Out of this overall sample, mobile users were n = 1,013. Field time was December 6-20, 2008. Analysis was performed using MarketSight, a survey analysis software.  "The most remarkable development on the mobile Internet is how much consumers use mobile devices to enjoy entertainment, watch video, listen ]]></description>
<pubDate>Tue, 11 Aug 2009 00:00:00 EST</pubDate>
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<title>At-Work Internet Usage</title>
<link>http://www.mindbranch.com/products/R203-641.html</link>
<description> <![CDATA[Estimates of the number of US workers who go online from work&mdash;not including people who worked from home or checked e-mail via mobile phones&mdash;range between 65 million and 68 million. At-work Internet users log on for longer hours, visit more domains and own more digital devices than other Internet users.  

The At-Work Internet Usage report analyzes the demographics and behavior of users who log in at their places of employment.   

&ldquo;At-work&rdquo; appears to be almost everywhere.   

Two-thirds of employed adults use the Internet and e-mail at their workplace, and nearly one-half of them do at least some work from home, with 18% working from home every day or nearly every day.   

Being online at work does not mean loafing, either. The more mobile the workforce, the more work they are expected to do. Similarly, social media may be further blurring the line between ]]></description>
<pubDate>Sat, 01 Aug 2009 00:00:00 EST</pubDate>
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<title>Internet Access: Global Industry Almanac</title>
<link>http://www.mindbranch.com/products/R313-53067.html</link>
<description> <![CDATA[Datamonitor's Internet Access: Global Industry Almanac is an essential resource for top-level data and analysis covering the Internet Access industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.   Scope of the Report      Contains an executive summary and data on value, volume and segmentation   Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies  Incorporates in-depth five forces competitive environment analysis and scorecards   Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).   Includes a five-year forecast of the industry  Highlights   The global internet access market grew by 13% in 2008 to reach a value of $184.8 billion.  In 2013, the global ]]></description>
<pubDate>Thu, 30 Jul 2009 00:00:00 EST</pubDate>
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<title>2008 U.S. Consumer Online Behavior Survey Analysis - Part I: Stationary Internet Usage</title>
<link>http://www.mindbranch.com/products/R104-39768.html</link>
<description> <![CDATA[ This IDC study analyzes the results for stationary (i.e., wireline or nonmobile) Internet usage from the 2008  U.S. Online Consumer Behavior Survey . For the actual numbers that provided the basis for this analysis, see  U.S. Consumer Online Behavior Survey Results: Part I: Stationary Internet Usage  (IDC #219082, June 2009). This  U.S. Online Consumer Behavior Survey  is designed to provide a comprehensive overview of U.S. consumers' online activities. Data was collected using a structured online questionnaire. Results are based on a sample of n = 3,176 respondents, 13 years of age or older who frequently use the Internet, including quotas by gender, age group, ethnicity, region (as defined by the U.S. Census), and income. Field time was December 6-20, 2008. Analysis was performed using MarketSight, a survey analysis software.  "The most dramatic change in the past year is how rapidly consumers adopt watching online video, and not just user-generated content, but also ]]></description>
<pubDate>Sun, 26 Jul 2009 00:00:00 EST</pubDate>
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<title>U.S. Internet Video Survey Results: Consumers Understand Advertising. Does Advertising Understand Consumers?</title>
<link>http://www.mindbranch.com/products/R104-39712.html</link>
<description> <![CDATA[ This IDC study presents results from our  2009 Consumer Internet Video Survey . Included in this study are results pertaining to Internet video and advertising in the United States. The study was conducted online and engaged consumers aged 13 and up already watching Internet video.  "The vast majority of Internet video users in the United States understand the benefits that advertising allows. It's the content owners and advertisers that don't understand consumers. The online video format allows for a creativity and consumer engagement that very simply hasn't been utilized yet," says Elizabeth Curtis, associate research analyst in IDC's Consumer Markets ]]></description>
<pubDate>Thu, 23 Jul 2009 00:00:00 EST</pubDate>
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<title>The Survey of American College Students: Use of BLogs, Listservs, Podcasts &amp; Webcasts</title>
<link>http://www.mindbranch.com/products/R180-147.html</link>
<description> <![CDATA[The 40+ page report gives extensive data on use of blogs, listservs, podcasts and webcasts by American college students. Data is broken out by more than 16 criteria including gender, income level, type and size of college, mean SAT acceptance score of the college, and many other ]]></description>
<pubDate>Wed, 01 Jul 2009 00:00:00 EST</pubDate>
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<title>Internet Access in Poland</title>
<link>http://www.mindbranch.com/products/R313-52616.html</link>
<description> <![CDATA[Datamonitor's Internet Access in Poland industry profile is an essential resource for top-level data and analysis covering the Internet Access industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.    Scope    Contains an executive summary and data on value, volume and/or segmentation Provides textual analysis of the industry&rsquo;s recent performance and future prospects Incorporates in-depth five forces competitive environment analysis and scorecards  Includes a five-year forecast of the industry The leading companies are profiled with supporting key financial metrics  Supported by the key macroeconomic and demographic data affecting the market   Highlights    Detailed information is included on market size, measured by value and/or volume  Five forces scorecards provide an accessible yet in depth view of the market&rsquo;s competitive landscape  Why you should buy this report    Spot future trends and developments  Inform your business decisions  Add weight to presentations ]]></description>
<pubDate>Wed, 01 Jul 2009 00:00:00 EST</pubDate>
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<title>UK Online Advertising: Spending and Trends</title>
<link>http://www.mindbranch.com/products/R203-635.html</link>
<description> <![CDATA[UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year &#163;3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending.   

The UK Online Advertising report analyzes the trends accelerating the flow of ad spending toward the Internet and away from traditional media.   

Admittedly, the financial crisis has brought the progress of the UK&rsquo;s digital marketplace almost to a halt. Growth in online ad spending will be minuscule this year, just 0.9%. But most other media channels have seen year-over-year spending drop by between 5% and 18%.   

Internet spending will regain some momentum in 2010, when the economy begins to rebound, and approach 10% growth in 2011. The London Olympics will fuel a further spurt of activity in 2012 and push spending growth into ]]></description>
<pubDate>Wed, 01 Jul 2009 00:00:00 EST</pubDate>
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<title>Consumer Internet Video Survey Results: Networked Video Devices and Home Networking</title>
<link>http://www.mindbranch.com/products/R104-39532.html</link>
<description> <![CDATA[ This IDC study presents a cut of the results from IDC's 2009  Consumer Internet Video Survey  and focuses on results pertaining to home network owners in the United States who watch videos on the Internet and their interest in using networked video devices to consume content.  "Owners of home networks are bellwethers for future consumer behavior, and they consistently reported using a wider array of devices to consume Internet videos and were more open to the idea of purchasing a new device to access online content through their televisions. This reinforces IDC's view of the overall trend toward the network becoming central to the digital home," said Jonathan Gaw, a research manager in IDC's Connected Home ]]></description>
<pubDate>Thu, 18 Jun 2009 00:00:00 EST</pubDate>
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<title>Consumer Internet Video Survey Results: Internet Video Services and Home Networking</title>
<link>http://www.mindbranch.com/products/R104-39528.html</link>
<description> <![CDATA[ This IDC study presents a cut of the results from IDC's  2009 Consumer Internet Video Survey.  This document includes results comparing U.S. consumers who subscribe to broadband Internet service and own a home network to consumers who subscribe to broadband Internet service but do not own a home network. The survey was conducted entirely online in March 2009, with respondents aged 13 and up.  This IDC study presents a cut of the results from IDC's  2009 Consumer Internet Video Survey.  This document includes results pertaining to owners of home networks in the United States who watch videos on the Internet.  "Owners of home networks are bellwethers for future consumer behavior, and they consistently reported to be more intensely involved in using Internet videos, particularly television shows and movies, than those who did not own a home network. Also, they were more likely to be willing to pay for content online and move ]]></description>
<pubDate>Tue, 16 Jun 2009 00:00:00 EST</pubDate>
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<title>The Economic Impact of Hispanics on the U.S. Marketplace - US</title>
<link>http://www.mindbranch.com/products/R560-3953.html</link>
<description> <![CDATA[ In 2008, more than 60% of all Hispanics were under 34 years old. Hispanics represent the nation&rsquo;s largest and fastest growing minority group, and yet the Hispanic population remains relatively young. The large and growing group of young Hispanics is not an idle population: many of them are working. Because most young Hispanics do not yet have substantial financial obligations such as expenses supporting a family or mortgage payments, these Hispanics have a greater amount of income to purchase discretionary items. Marketers that understand the behaviors of young Hispanics will be able to simultaneously reach this group today and begin to form a relationship with their products that will last as the group reaches later stages in life. 
  Hispanics aged 18-24 are internet-savvy. More so than their parents and older relatives, this group is likely to feel comfortable using the internet and spend a large amount of their time ]]></description>
<pubDate>Mon, 01 Jun 2009 00:00:00 EST</pubDate>
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<title>Hispanics Online: Young, Mobile and Bilingual</title>
<link>http://www.mindbranch.com/products/R203-638.html</link>
<description> <![CDATA[The US Hispanic Internet population is growing&mdash;in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population.   

The Hispanics Online report analyzes the trends driving the growth of this young, mobile and vibrant population.   

Hispanics make up 12.3% of the US Internet population in 2009, and will increase to 13.9% in 2013.   

Like its offline counterpart, this group of Internet users is young&mdash;63% are under age 35&mdash;and mobile. Some 81% of Hispanics own a cellphone, and for 25% of these adults, their mobile is their primary phone. They use phone features, including Internet access, at higher rates than other mobile subscribers.   

Many marketers and online publishers are creating campaigns and Websites in English and Spanish, to reach an audience that switches between languages and cultures. ]]></description>
<pubDate>Mon, 01 Jun 2009 00:00:00 EST</pubDate>
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<title>Moms Online: More Influential than Ever</title>
<link>http://www.mindbranch.com/products/R203-631.html</link>
<description> <![CDATA[The Internet is an integral part of the lives of 34 million mothers in the US. They not only go online to plan a trip or pay bills, they also use the Web to communicate with friends, share advice, blog and socialize.   

The Moms Online report analyzes how Internet information and activities affect these key decision-makers for many family purchases.   

Keeping up with their children has kept moms on the leading edge of new technologies and online activities&mdash;and they are among the most savvy of all online users.   

Moms visit parenting and family Websites, but they also regularly view news, weather and political content online. They shop for their kids&mdash;and themselves. And when they find something great for their family, they talk about it, not only with their family and friends, but often with a much broader online audience. Social media channels such as ]]></description>
<pubDate>Mon, 01 Jun 2009 00:00:00 EST</pubDate>
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<title>India Online 2009 Online Job Search</title>
<link>http://www.mindbranch.com/products/R3690-46.html</link>
<description> <![CDATA[The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly &lsquo;insightful&rsquo; understanding of the current net usage behavior and preferences of various types of online Indians.  
]]></description>
<pubDate>Fri, 01 May 2009 00:00:00 EST</pubDate>
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<title>Italy and Spain Online: Young, Affluent Users Dominate</title>
<link>http://www.mindbranch.com/products/R203-634.html</link>
<description> <![CDATA[eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.  

The Italy and Spain Online report looks at why these two European economic powers lag their neighbors in Internet development.   

Overall user numbers only tell part of the story.   

Spain and Italy do not approach the Internet penetration levels of other major European countries such as the UK, France and Germany.   

In Italy, the proportion of the total population using the Internet is just over 45% in 2009. Penetration in Spain is higher, at 55.3%, but not expected to match the usage level in France, for example, until 2013 or later.   

Since large numbers of consumers in Italy and Spain remain offline, only a small proportion of total advertising spending in ]]></description>
<pubDate>Fri, 01 May 2009 00:00:00 EST</pubDate>
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<title>Germany Online: Europe's Biggest E-Commerce Market Comes of Age</title>
<link>http://www.mindbranch.com/products/R203-633.html</link>
<description> <![CDATA[The progress of e-commerce in Germany, Europe&rsquo;s largest Internet population, reflects patterns seen earlier in other countries, such as the UK and the US. But cautious consumers&rsquo; security concerns and traditional payment habits are increasingly being overcome.  

The Germany Online report analyzes the factors driving the surge in German e-commerce.   

Many German retailers were slow to recognize the advantages of Internet sales&mdash;30% of the German firms selling on the Web last year launched their online stores in 2007 or later.   

Nevertheless, sales are growing.   

By the end of 2008, German retail e-commerce sales&mdash;excluding event tickets, financial products and travel&mdash;reached &#128;13.6 billion ($20 billion), up &#128;2.2 billion ($3.2 billion) from 2007.   

 Key questions the &ldquo;Germany Online&rdquo; report answers:  

  How many German consumers are buying products and services on the Internet?  
 How do online buying patterns vary with age and ]]></description>
<pubDate>Fri, 01 May 2009 00:00:00 EST</pubDate>
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<title>France Online: Where Brand Matters</title>
<link>http://www.mindbranch.com/products/R203-632.html</link>
<description> <![CDATA[Ranked by number of Internet users, France is one of the world&rsquo;s top 10 countries&mdash;it is also one of the most brand-conscious. Both consumers and marketers seem peculiarly sensitive to the power of brands, online and off.  

The France Online report analyzes how the country&rsquo;s infatuation with brands is reflected in ingenious digital strategies.   

Some French sites, capitalizing on consumers' attachment to brands, offer Web users a single access point for information on thousands of brands and their promotions, as well as the chance to vote for their favorite products or share their brand preferences with friends.   

But brands themselves are facing difficult choices during the economic crisis.   

Many well-known brands are shifting their marketing emphasis, aiming to make life easier for consumers and provide added value at a time when individual and household budgets are stretched. And brands that do not sell ]]></description>
<pubDate>Fri, 01 May 2009 00:00:00 EST</pubDate>
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<title>Affluents Online: Living the Luxe Life in Private</title>
<link>http://www.mindbranch.com/products/R203-630.html</link>
<description> <![CDATA[On PCs and mobile devices, affluent Internet users are more active than ever. In early 2009, over 50 million people with household incomes of $100,000 or more were online. Too bad global sales of luxury goods are predicted to slide 10% this year.   

The Affluents Online report analyzes the motivation and behavior of the elusive consumers who still have money to spend.   

In 2008 the number of affluent households in the US (with a net worth over $500,000) dropped to 15.6 million from 16.4 million in 2007.   

In 2009, affluence is as much a psychographic measure as it is demographic&mdash;that is, wealth is relative.   

A household with $1 million in investments that has lost 30% in value has by no means slipped to middle-class status, but many of those households are reining in spending and evaluating purchases carefully.   

Luxury brand ]]></description>
<pubDate>Fri, 01 May 2009 00:00:00 EST</pubDate>
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<title>Connecting to Anywhere Women</title>
<link>http://www.mindbranch.com/products/R388-3225.html</link>
<description> <![CDATA[As digital media evolves and consumers grow past the early adopter stages, key gender differences emerge
among Anywhere Consumers. Content is still king, but connectedness and technology pragmatism define female
online ]]></description>
<pubDate>Sat, 11 Apr 2009 00:00:00 EST</pubDate>
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<title>2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the Internet</title>
<link>http://www.mindbranch.com/products/R104-39050.html</link>
<description> <![CDATA[
 This IDC study presents data and analysis from IDC's U.S. Consumer Online Behavior Survey Results 2008, fielded in December 2008. The study provides an examination of survey responses related to usage of online music, online music sources, music genres, playback devices, and related products. 
 "The availability of digital music on the Internet coupled with the ever-growing popularity of social networking services is making it easier for Americans to share music with friends," says Caroline Dangson, IDC research analyst for IDC's Digital Marketplace team. "Already one-third of Americans accessing music online are sharing music files with peers today. We also learned that social networking services prevail as the third most popular way consumers say they are experiencing music online." 
]]></description>
<pubDate>Tue, 07 Apr 2009 00:00:00 EST</pubDate>
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